In the corporate world, waiting to be discovered is not a strategy—it’s a stall. Yet many talented women do just that when it comes to attracting sponsors. Unlike mentors, who offer guidance and feedback, sponsors actively advocate for you behind closed doors—and they’re often the difference between steady growth and exponential career leaps. So how do you attract a sponsor without simply hoping someone notices your hard work?
Understand the Sponsor’s Perspective
Sponsors are taking a reputational risk when they vouch for you, so they look for professionals who are not just competent but promotable.
• Show that you’re ready for broader responsibilities and not just good at your current role
• Demonstrate strategic thinking, not just tactical execution
• Let them see your ability to influence outcomes beyond your immediate team
How to get the support of your male colleagues at work
Make Yourself Visible (Strategically)
Being visible doesn’t mean being loud—it means being seen solving important problems.
• Take ownership of high-impact projects and communicate results clearly
• Speak up in meetings with insights that move the business forward
• Volunteer for cross-functional initiatives that connect you to higher-level stakeholders
Build a Value-Exchange Relationship
Sponsors aren’t fairy godmothers. They’re busy leaders who invest in rising talent because it reflects well on them and advances their own priorities. So, it’s critical for you to get behind a sponsor’s agenda and help them advance it anyway you can.
• Offer insights from the front lines that they might not otherwise hear
• Be a thought partner—share trends, data, or customer perspectives that help them make better decisions
• Be known as someone who gets things done and can be trusted to deliver
Signal Your Readiness (Without Overstating It)
There’s a fine line between self-advocacy and overconfidence. The goal is to show—not just say—you’re ready.
• Ask thoughtful questions about the business and where it’s going
• Share your ambitions in the context of how you can contribute to larger goals
• Request feedback and act on it fast—that’s a green flag for potential sponsors
Engage in Mutual Mentoring Moments
Sometimes a sponsor relationship begins with a brief exchange. Treat every interaction with a senior leader as a mutual mentoring opportunity.
• Ask for advice on a relevant challenge, then report back how it helped
• Introduce them to a resource, event, or article they might value
• Make the interaction valuable for them—not just a request for help
Keep in Mind
Sponsorship isn’t a one-time favor—it’s a dynamic relationship built on trust, credibility, and shared goals. Don’t wait for someone to tap you on the shoulder. Start showing up, speaking up, and stepping up in ways that naturally attract the kind of leaders who are ready to open doors for you.
And if you’re ready to build your power skills and your self- confidence, join our Step Up Women year-long leadership program today. If you’d like a one-on-one with Mariela Dabbah, connect with her here.
