The year is 2020. The time is now to make gender equality a reality. Here’s how you can engage with likeminded individuals around the world.
Just as the World Economic Forum set Closing the Gender Gap Accelerators “to create global and national public-private collaboration platforms (…) to address current gender gaps and reshape gender parity for the future,” many organizations have set their own gender equality goals for 2020. For our company it’s a big year as well. With the motto: 2020 Perfect Vision on Gender Equality, we are rolling out the 3rd annual “Ring the Bell on the 7 Seas,” a Red Shoe Movement Gender Equality global initiative.
Why do we ring the bell for gender equality?
A few years ago, UN Women, the Sustainable Stock Exchanges, IFC, Women in ETFs and the World Federation of Exchanges created the “Ring the Bell for Gender Equality” to “raise awareness of the pivotal role that the private sector plays in advancing gender equality to achieve SDG 5.” (United Nations Sustainable Development Goal 5: Achieve gender equality and empower all women and girls.) With this mission in mind, every year for International Women’s Day, March 8, (or close to that date) women ring the bell at stock exchanges worldwide.
Considering that the Red Shoe Movement’s mission is to accelerate the representation of women at the highest levels of leadership, it was only natural for us to support and echo the UN’s initiative with one of our own.
Ringing the Bell on the 7 Seas
I’m sure you’ve heard that water represents 71% of our beloved planet Earth. This invaluable fluid substance never sits still. It’s constantly moving dynamically connecting us, nurturing us and making life possible. It’s the world’s connective tissue bar none, a true example of a global force with the power to erase distances and differences, and to bridge all gaps.
And since water has long been associated with emotion and intuition (starting with the Greek philosophers Empedocles and Plato,) it has also been associated with the feminine. No wonder then, that we call our initiative “Ring the Bell on the 7 Seas,” the best way we know to communicate that gender equality is an issue that affects us all, and only by having men and women working side by side will we achieve success.
On International Women’s Day we echo the UN’s Ring the Bell for Gender Equality. We extend an immersive, hands-on invitation for everyone to grab their bell and join the worldwide conversation. We will be ringing the bell once again on the 7 seas and the 7 continents with a large number of partner organizations and millions of individuals.
Debuting our 20/20 RSM Bell
From the beginning of our initiative the bell has played a key role. From the CEO of the company to guests, executives, associates all ceremony participants are invited to take turns ringing it.
We felt it was time to elevate the bell to an art piece and in doing so, conveying the message that this is no ordinary object but the symbol of a collective call to action. To achieve that, we commissioned Scherezade García, a unique visual artist with the kind of synergy you can only dream about. Born in the Caribbean, in the Dominican Republic, Scherezade moved to the island of Manhattan where she resided until years ago she moved to Brooklyn. Both the sea and the issue of inclusion have been a constant thread in her artistic exploration, culminating recently in her Liquid Highway series. For our project Scherezade created Chromatic Current, a painting that now graces our limited-edition bell collection.
“The sea is the liquid highway and the keeper of our ancestral memory. It carries our stories, our DNA, our memories, and our history. With this project I aim to imply the universal connection and the fluidity of our identities and our lives,” said Sherezade about her work. “The RSM 20/20 Bell is like a brush that I dipped inside my paint and it came out dressed up by the sea. When people ring it, they are calling upon all the stories that we weave together when we sail through the planet’s oceans. The sound has the remarkable power to unify us, men and women pulling together towards gender equality.”
Ringing the Bell on the 7 Seas with You!
Our Smart Lead & Celebrating Partners
For this year’s exciting celebration, we are joined by Honeywell, our Smart Lead, ranked 77 in the Fortune 500 list, a company that produces commercial and consumer products, engineering services and aerospace systems. And by our amazing Celebrating Partners: Microsoft, Ultimate Software, Lexus, the Panama Canal Authority and the California Maritime Academy.
Gender equality for our time
You can already see how for the new generation, the one Greta Thurnberg leads (more so now that she’s Time Magazine’s 2019 Person of the Year,) gender equality is a given. Young people today don’t even understand why we need to have this conversation. Inclusion is part of their make-up and gender fluidity one of the tenets that support their understanding of inclusivity. Yet, until there’s a full generational replacement in the workplace, several different generations will continue to work side by side for many years to come. So, the challenge of reaching gender equality in pay and in leadership positions will remain one we all need to address.
“Ringing the Bell on the 7 Seas” is a fun, yet truly effective way to raise global awareness while encouraging everyone to actively engage with one of the key issues of our century. Join us, our Smart Lead and Celebrating Partners by grabbing your bell and wearing your red shoes and ties. Let’s make some noise together. Sound carries strong and clear across the oceans.
Our Founding Sponsor
Joining forces with Celebrity Cruises was a no-brainer. A company led by Lisa Lutoff-Perlo, a CEO set on changing the industry by making gender equality a priority, its ships started ringing the bell in every corner of the globe with the Red Shoe Movement on March 8, 2018. That first year, my team and I joined Lisa onboard Celebrity Summit at Port Everglades in Fort Lauderdale while the rest of the fleet as well as Royal Caribbean Offices joined from their own locations.
In 2019, we boarded the Celebrity Reflection anchored in front of Cayman Islands in the Caribbean Sea and then took a small tender to reach the Celebrity Edge, which was strategically positioned only a couple of miles away. After leading the morning bell-ringing ceremonies on each ship, we sailed on the Edge to Fort Lauderdale and took part of one of the Red Parties that Celebrity hosted on each vessel. We were joined by Ultimate Software, our Tech lead, a company that offers Human Resources software solutions, who carried out bell-ringing ceremonies in 18 locations from Singapore to Toronto.
In 2020, we recognize Celebrity’s leadership with the first RSM Hall of Fame Women Ensemble Award honoring four of their leaders: Lisa Lutoff-Perlo, President & CEO, Captain Kate McCue, First North American female captain of a cruise ship, Captain Nathaly Alban, First Ecuadorian Captain of a cruise ship and Nicholine Tifuh Azirh, First West African Bridge Officer.
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