Why Networks Matter for Career Advancement
As the year comes to an end, it’s time to reflect on the importance of building and maintaining a strong network. Why? Because the ability to build and maintain a strong network is often the difference between feeling stuck and stepping into new opportunities. And the great news is that building a network that truly opens doors is a skill you can cultivate, regardless of where you are in your career journey.
Understanding the Power of Networks
According to studies from Harvard Business Review and Catalyst, networks that drive real career advancement are diverse, intentional, and built on mutual value. So, forget the idea of going to conferences to collect business cards or shooting a “connect” message to everyone you see on LinkedIn. Women in particular benefit most from “broad networks”—connections that span departments, ranks, and even industries. These networks increase access to knowledge, opportunities, and advocates who can help propel your career forward. It’s time for you to consider your network as both a safety net and a launching pad: it supports you in challenging times and helps you reach new heights when you’re ready to grow.
Building Genuine Connections
Authenticity is at the heart of every strong relationship. Instead of approaching networking as a transactional process, focus on meaningful interactions. Start by showing genuine interest in colleagues’ work and perspectives. Ask thoughtful questions, listen actively, and offer help when you can. This particular element is the key to the most successful relationships you will build. Be generous first so that when the time comes when you need something, you’ll have a wide network to tap into. Remember, deep relationships often come from small, consistent actions—like following up after a conversation or sharing resources that might be useful to others. One thing to keep in mind is that often great opportunities will come to you through a more distant connection. From someone who knows someone, and not necessarily from your inner circle. So it’s equally important to cast a wide net as it is to deepen your current connections.
Leveraging Internal and External Resources
Most large corporations offer a variety of career development opportunities: leadership programs, cross-functional projects, and professional networks tailored to people with different interests and backgrounds. Take advantage of these resources to broaden your visibility and build new skills. If your company offers Employee Resource Groups, don’t just join the one that aligns with your background, join as many as you can so you meet people with different interests, skillsets and connections.
Internally, volunteering for a committee or task force can introduce you to decision-makers and future allies. Externally, attend industry conferences, webinars, or local networking events to expand your reach and stay current with trends. Don’t hesitate to ask your manager or HR about networking programs—they’re often underutilized and can be a game-changer for career growth.
Mentorship and Sponsorship: Finding Your Champions
While mentors offer guidance and feedback, sponsors actively advocate for your advancement. Research highlights that women with sponsors are more likely to be promoted and receive raises. Look for mentors both inside and outside your organization who understand your goals and can provide honest insight. To attract sponsors, demonstrate your commitment to growth by taking initiative and delivering results. Building these relationships takes time, but the benefits—access to hidden opportunities, candid advice, and public endorsement—are well worth the investment.
Practice Mutual Mentoring
Networking can feel intimidating, especially when faced with obstacles like imposter syndrome, lack of time, or uncertainty about where to start. Many people report discomfort in self-promotion or worry about appearing opportunistic. To move past these barriers, reframe networking as relationship building—an ongoing process of learning and supporting others. Practice the Red Shoe Movement Mutual Mentoring approach where you and another person support each other’s career goals. You can easily establish these partnerships with people of all hierarchies, generations, backgrounds and who work either inside or outside your own business unit and/or company. These are long-lasting invaluable relationships where both parties have a lot to gain.
Sustaining and Growing Your Network
A network is most powerful when it’s nurtured over time. Keep your connections alive by staying in touch, sharing updates, and celebrating others’ successes. Use LinkedIn, internal chat tools, or even handwritten notes to express appreciation and maintain contact. Offer support or resources when you see an opportunity, and don’t be afraid to ask for help when you need it. As your career evolves, so will your network—embrace change by seeking out new relationships.
Your Next Steps
Building a network that truly opens doors takes intention, effort, and a willingness to step outside your comfort zone. Every authentic conversation, every new connection, brings you closer to the opportunities you seek. Start where you are, commit to growing your relationships, and remember: your voice, perspective, and ambition matter. The doors you open for yourself today will inspire others tomorrow. Step forward, connect, and watch your career possibilities expand.
If you’re interested in strengthening these and other power skills, join our Step Up Program!
