Artificial intelligence is changing how we work, hire, and even present ourselves professionally. Resumes are scanned by algorithms. LinkedIn profiles are analyzed by recruiters using AI-powered tools. Even personal branding content can be created or mimicked by machines. In this landscape, your personal brand has never mattered more. The challenge is making sure that you stand out when technology is everywhere.
Differentiate What Can’t Be Automated
AI can draft copy, crunch numbers, or analyze trends faster than any human. What it can’t replicate are your stories, lived experiences, and leadership style. Lean into the qualities that make you distinct. For example, share real client stories, specific lessons learned from setbacks, or insights only you have given your unique background.
Curate Your Digital Presence
When a few years ago, we used to think we had a life online and one offline, that is no longer true. Our life embraces both our digital and our real presence. Just keep in mind that more often than not, the first impression people have of you is your online brand. Recruiters and potential partners are likely to see your digital footprint before meeting you in person. Make sure your LinkedIn, portfolio, or personal website are up to date and reflects your voice and accomplishments. It’s important to always go beyond listing job titles and to showcase the impact you’ve made. Did your project save money, improve efficiency, or change a process? Put the numbers and outcomes front and center.
Use AI as a Branding Tool
Instead of fearing AI, use it to your advantage. AI tools can help brainstorm ideas, refine your messaging, or analyze how your content is performing. For example, you might use AI to generate draft posts, to which you should then add your personal stories and insights as well as adjust the language to make them authentic. The goal is not to outsource your voice but to enhance it. And while you’re at it, always, always verify that the links, research, resources and quotes you share are legit. AI tends to hallucinate on these particular aspects, and it will do your brand no favors if you share wrong or fake information.
Highlight Human Skills
Technical expertise is important, but employers increasingly value skills machines can’t replicate such as emotional intelligence, adaptability, creativity, and leadership. Using AI as your thought partner can also be a great differentiator if you know how to show others the best way to leverage this tool. Find ways to showcase these skills in your brand. If you led a team through a crisis or built trust across departments, tell that story. If you contributed to solving a conflict, share that. And always keep in mind that AI can connect people on platforms, but real relationships still come from human effort. Reach out to colleagues, mentors, and peers with genuine interest. Comment thoughtfully on their work, send a note of congratulations, or ask for a conversation to share perspectives.
Your brand grows stronger when others see how you contribute in a consistent way. Write an article, join a panel, or mentor someone in your field. Share your point of view on industry trends, especially where AI is making an impact. This visibility positions you as someone not just keeping up with change but leading through it.
And as AI is evolving quickly, and the skills and narratives that matter today may shift tomorrow, it behooves you to stay curious. Take courses, read widely, and experiment with new tools. A brand that reflects growth and adaptability will always feel fresh and relevant.
Remember
In the age of AI, personal branding is about highlighting what makes you irreplaceably human. By curating your digital presence, using AI as a tool, and showcasing your unique experiences and skills, you ensure that your brand remains authentic, compelling, and future-ready. Technology may be powerful, but the human story behind your brand is what will set you apart.
If you want to master this and other power skills, sign up today for our Step Up program. We are here to help you move to the next level in your career.
