Innovative packaging helps manage women’s periods at work

Cora has designed a chic and smart packaging to help manage women’s periods at work. Never again hide a tampon up your sleeve on your way to the bathroom! Their sleek black clutch could be a cosmetics case. And with a 100%  organic product, there’s one less stress factor to worry about at work!

Molly Hayward, founder of Cora, a company that offers an innovative method to take care of women's periods

Molly Hayward, founder of Cora, a company that offers an innovative packaging to help manage women’s periods

Meet Molly Hayward, the female founder of Cora. As in, yes, there’s also a male founder. When I first heard about a company focused on how to manage women’s periods with a 100% organic product wrapped in the most stylish packaging I’ve ever seen, I was struck by the co-founders. A man and a woman who, as I’d learn later, didn’t know each other before they got into business together. Today we interview Molly to find out what inspired her to create a product to better manage women’s periods wherever they happen to be. We then talk about the stress connected to women’s periods at work and we ask her about what it took to get investors to buy into such a female-oriented idea.

Molly is a young entrepreneur with a strong social conscience. She practices business with soul. In the last ten years, her travels through five continents became the springboard for her interest in how to manage women’s periods. The seed of a brilliant idea for Cora, a business that favors the circular economy. A business that helps professional women manage “that time of the month” fearlessly, openly, and with style.

I’m sure you didn’t grow up thinking, “When I grow up I’ll found a company focused on how to manage women’s periods.” How did you stumble upon this as a need?

The idea for Cora originated from my travels throughout the developing world, meeting girls who were missing days of school each month because they couldn’t access or afford safe and effective menstrual products. I had the idea to create a brand and a company that could offer women in my own society a better period experience, while also helping girls in need.

For too long women's periods have been a source of stress at work. Molly Hayward is set to change that!

For too long women’s periods have been a source of stress at work. Molly Hayward is set to change that!

What’s different about the product itself?

Cora offers only 100% organic tampons, made from premium cotton. This is vastly different from conventional tampons, which are made from non-organic cotton (one of the dirtiest crops in the world) and synthetics like rayon and polyester (which have been linked to higher risk of toxic shock syndrome.)

Cora is also one of the first companies in the U.S. to offer an organic tampon in a compact plastic applicator (BPA free.)

Is there any research regarding the stress at work women feel due to the stigma surrounding women’s periods?

Research in this area has been primarily focused on the effects of stress in the workplace on women’s menstrual cycles, as opposed to our menstrual cycle’s contribution to stress at work. But there’s no denying that the workplace isn’t always the easiest place to easily manage our periods. From shoving tampons up our sleeves to walking to the bathroom from our desks to forgetting tampons altogether to the anxiety of wondering if we are leaking through our pants in the middle of a meeting, periods definitely bring stress into our working lives.

That’s why Cora created high-performing organic tampons, as well as accessories for stylishly and discreetly storing and carrying them whether you’re at home, the office, or out on the town.

How much are people attracted to the product because of the chic packaging that looks like cosmetics and jewelry cases? Do you think this contributes to a more seamless work-life integration?

Cora's products chic packaging makes it easy to manage women's periods at work. Gone are the days when you had to hide your tampon on the way to the bathroom.

Cora’s products chic packaging makes it easy to manage women’s periods at work. Gone are the days when you had to hide your tampon on the way to the bathroom.

I think the sophistication of Cora’s brand and products makes women feel confident at work—a place where we all want to feel more confident. We want women to feel like wherever they are, they can manage their periods without fear or shame.

You met your business partner while seeking investors, right? How did it happen? Did you think that a man would be a good partner for a company selling a product for women’s periods?

Yes! We were introduced by a mutual colleague. She knew that we were both working on similar concepts independently and suggested we meet. After our first conversation, we knew we would work together because our value around organic products, sophisticated design, and giving back to women and girls in need.

Walk us through the process of getting funding for an idea. What did you need to show your investors in order to receive your first round of funding? And how hard was it to get funding for a product that dealt with women’s periods?

With unique packaging like this black clutch, Cora makes it easy to carry your supplies as any of your other accessories, reducing stress at work.

With unique packaging like this black clutch, Cora makes it easy to carry your supplies as any of your other accessories, reducing stress at work.

Early on, we showed investors the positive data and reviews from our early Beta customers, and shared our future vision for the brand and everything we were doing to prepare and execute to make the vision a reality. We laid out our plan and showed where we’d already accomplished goals.

Can you share any negotiation strategies that you used during the meetings with investors to get to a Yes?

For us, it’s never been about negotiating. When seeking funding, we bring investors into the story and mission of Cora. We show them the negative experience that women currently have because other brands on the market don’t actually solve the pain points of having a period. When they consider the magnitude of the problem, it becomes a logical decision to join us.

You can find out more about Cora via social media:

Instagram: @corawomen

Twitter: @corawomen

Facebook: www.facebook.com/corawomen

Skills and Talents of Pianist Make for Great Perfumer

So many of us grew up thinking that you need to have specific skills and talents to enter a career in STEM (Science, Technology, Engineering and Math.) That unless you are a nerd with a highly analytical and logical mind, you couldn’t enter the field. Today we interview a mother and daughter who prove our assumption wrong.

For the past 24 years, Judith (Jude) Hollingshead has developed perfumes for Olay, Pantene, Herbal Essence, Fabreze, Pampers and other P&G brands. Mind you, there are only around a thousand perfumers in the world.

Judith Hollingshead had the skills and talents of a pianist. She ended up studying Chemistry and entering a career as a perfumer.

Judith Hollingshead had the skills and talents of a pianist. She ended up studying Chemistry and entering a career as a perfumer.

When I first met her I was curious about what skills and talents are required to be a perfumer and how does someone even decide to become one. The answer surprised me and I wanted to share it with you. See, Jude is not the stereotypical nerd most of us imagine would choose chemistry as a career plan. She was a piano player who studied Chemistry and became a perfumer. And most of it happened because someone saw skills and talents in her that she didn’t yet see.

Because she was always curious and willing to try new things she explored the possibilities presented by others and has had an incredibly successful career as a result. Along the way she has raised, as a single mother, two children. Her daughter Shealyn, a very artistic child, is now finishing her sophomore year as a student of Chemical Engineering at Ohio University – Russ School of Engineering. We talk to both of them about their unusual experience.

Skills and talents required for the job

MD- You are currently a perfumer at P&G. What skills and talents does your job require?

Judith Hollingshead in the P&G lab

Judith Hollingshead in the P&G lab

JH- Perfumery is a blend of Art and Science. A perfume is made up of a blend of

100’s of individual ingredients. A perfumer needs to understand how the ingredients’ smell and how they blend together to form specific odor. For example, an orange is made of materials XYZ, and an Apple is made up of materials ABYZ. A perfumist needs to understand how all the 1000’s of materials smell and how to combine them to achieve a specific and pleasant odor.

So the skill necessary to become a perfumist is, first and foremost, an excellent sense of smell. Another skill that is a close second in importance is the joy of smelling, and desire to constantly want to push out on the boundaries of what is possible. Most perfumers are never satisfied with the perfumes they make, they are constantly working on making them better.

MD- Did you grow up wanting to be a perfumer?

JH- I grew up in the Midwest in the USA. I had a very traditional family. My mother was a stay at home mom who managed the family and my father was a banker

Some of the most important skills and talents Judith Hollingshead transferred from being a talented pianist into chemistry were her perseverance and drive to achieve perfection in her work.

Some of the most important skills and talents Judith Hollingshead transferred from being a talented pianist into chemistry were her perseverance and drive to achieve perfection in her work.

with a 9-5 job. I was not even aware that the career of perfumer was a possibility. In fact, I grew up not even thinking about having a “career” because I did not have very many role model females in my life for this. Throughout my childhood I studied piano, and as I got into my teen years I began to think about what I would do for the rest of my life. Since piano was such an integral part of my life it made sense that continuing to study music, specifically as a performance major in college, would be my course of action. And I pursued that thru about my senior year in High school. It was that year, that my High School Chemistry/ Physics teacher approached me to discuss my high aptitude for Chemistry, Math and Physic. And encouraged me to investigate this as career and major in College.

I am always up to trying new ideas so I began to investigate this direction as an alternative. I found the world of science that year and while I still play piano today and love classical music, I have never regretted becoming a scientist/Perfumer!

We can help you explore your interests and passions at any level of your career! Sign up for our Step Up Program!

MD- Which of the skills and talents needed to be a concert pianist could you transfer to a career in Chemistry?

JH- The most important skill that transfers from music performance to chemistry/perfumery is hard work, tenacity and the pursuit of perfection

As a performer you must work hard and practice constantly to get a piece to perfection. This is the same for perfume experiments. We are constantly reworking the blend of ingredients to make the perfume the most perfect execution of the idea that we have in our head.

Both represent a sensorial experience. A piano performance is an auditory sensory experience and a perfume is an olfactive sensory experience. And both should give the receiver of the experience a sense of pleasure and enjoyment.

Sometimes people see in you things you still don't. The interviewer at P&G saw in Judith's extra curricular activities something they were looking for. A creative person with a hard science background.

Sometimes people see in you things you still don’t. The interviewer at P&G saw in Judith’s extra curricular activities something they were looking for. A creative person with a hard science background.

MD- What exactly did you think you’d do in this field?

JH- My high school teacher was a huge influence to help me understand I had an aptitude for the hard sciences and the job opportunities that were available.

I realized that while I could always have music with me, that science was a new pursuit I would have to learn.

In college, I fully immersed myself into my science studies, I was not sure what I wanted to do, but as I went to Graduate school to pursue my doctorate, I started working in the area of superconductors and semi –conductors. This was an emerging area, and I loved the research.

It was only after I finished graduate school and started to investigate potential companies that the idea of becoming a perfumer became an option.

Definition of perfumer

Definition of perfumer

As part of the job placement services at Iowa State University, our resumes are posted for recruiting companies to review and request interviews.   Procter and Gamble chose me to interview. I had no intention of seriously considering working for P&G because they did not do work research in the area I had focused on in my studies. I was frankly surprised that they even wanted to interview me.

The interview took a strange turn as the interviewer did not ask me about my research or my work in chemistry, as was the case with all my other interviews. He continually probed me on the hobbies I listed on my resume: playing piano and needlework.

I finally asked him about this and he told me that P&G was interested in someone with a strong scientific background and with a strong interest, skills and talent in artistic, creative endeavors. He explained the job of perfumers, and I was immediately intrigued by the idea of being able to use both my creative, artistic side and my technical work. I loved the idea so much I took the chance and shifted my career to perfumery.

Here's a post about an orthopedic surgeon "I find my passion in the most unexpected places."

Like mother like daughter

MD- Shealyn, you are finishing your sophomore year in college. You’re studying Chemical Engineering but you also have the skills and talent to follow an artistic career. What made you decide to give engineering a shot?

Shealyn Holligshead

Shealyn Holligshead

SH- My mom was very persistent in showing me that I would exceed in my academic endeavors as a woman in STEM even though she knew I would be successful in the art field. What really persuaded me to turn my attention to STEM was that she showed me a Ted Talk by Debbie Sterling about a woman in the engineering field. This Ted Talk was about how Debbie created a children’s toy for young girls that will inspire them to build and create like most boy toys that are currently sold today. Her point was that most girl toys, like Barbie’s, teach girls at a young age to focus on building relationships not physical things.

Deb’s talk discussed her struggle to get through school as a woman in STEM, and then on getting her toy design to the market. This Ted Talk really caught my attention, and I decided that I should give STEM a shot because I have the creative ability to innovate. I just needed to apply this ability to a more advanced curriculum to create/innovate more practical inventions that I believe can have a larger impact on the world.

MD- Jude, what are some of the aspects of your career that you love the most?

JH- In my job I get to develop a perfume that is used by millions of consumers. I consider myself very lucky to be able to touch peoples live and make them more enjoyable. I love the ability to work on perfume design for our products. A tremendous amount of effort goes into making sure the right perfume gets combined with the right product at P&G. In addition to that, in other parts of my job, I get to also work on technical upstream research this allows me to use my technical scientific talents. I have the best of both worlds.

Skills and talents needed to enter a career in STEM

MD- From your own individual experiences, what recommendations do you have for young women and their mothers regarding careers in STEM? Do people need to have a specific set of skills and talents or should a wider range of women give careers in STEM a try?

JH- Having a career in the STEM field can be exceptionally rewarding and I believe we need more women to bring their viewpoints to the problems of today. So many women are brought up to believe that they are nurturing, caring or creative and that this is the direct opposite of STEM. It is a misconception that STEM careers require highly logical and analytical mindsets. In reality, we need MORE highly Creative people to be trained in STEM to develop new Inventions and solve today’s problems in NEW and CREATIVE ways.

If you have creative skills and talents you (or your child) may find great satisfaction in a STEM career. Make sure to explore the possibilities!

If you have creative skills and talents you (or your child) may find great satisfaction in a STEM career. Make sure to explore the possibilities!

Another post on finding your passion with your nose you'll love.

SH- When I talk to young women who are considering going into the STEM field, the first thing they ask is, “how hard is the schooling and the work?” It took me aback the first few times I heard this because I never considered this when I chose Chemical Engineering. Maybe this was because my mom is a woman in STEM and my whole life I saw how possible it was to succeed in this field. I never considered the difficulty. But being asked this many times has given me the chance to really consider how to answer this question. It has led me to my most common recommendation for young women:

Whatever you choose to do for your education and/or work life is going to be difficult whether it is STEM or not. It is going to take a lot of work and effort to be successful in any field you choose. So, if you are interested in STEM fields, go for it!

My experience has been that every class I have taken has been nothing but foreign and intimidating to me. The only way to get through it is to just apply yourself and do the work. Eventually, it won’t be so foreign and intimidating. After working thru a class for 15 weeks, by the end, you will be close to mastering the material if you put in the work. I strongly believe that a wider range of women should give STEM a try, especially if you have any interest in science, math or technology.

I would never recommend it, however, to someone who has no interest in these topics.

 

You can connect with Jude Hollingshead via email at Hollingshead.JA@pg.com or on Linkedin: Judith Hollingshead.

She shares her artistic endeavors (weaving, sewing quilts, knitting and other lace making techniques) on her Instagram: Judeh22

You can reach Shealyn Hollingshead at: ShealynHollingshead@gmail.com or on Linkedin under Shealyn Hollingshead.

 

How finding your passion changes everything

Want to know how finding your passion changes everything? Hear it straight from this 92-year old Guinness World Record holder, art-teacher who thinks age is just a three-letter word!

Before I met Conni Gordon, there was only one 90+ woman who had completely changed my mind about aging. My great-aunt Marietta Abeles. One of the most beautiful women I ever met, who at 94 continues to give me fashion advice. (And relationship advice too if you want to know the truth!) I’ll talk about Marietta in another post because once you see her picture you’ll want to know how finding your passion in life changes everything. Most noticeably, how you feel about yourself and about what life has to offer at every age.

 

How finding your passion changes everything | My great-aunt, Marietta Abeles, who at 94 gives everyone fashion advice. You can see why!

My great-aunt, Marietta Abeles, who at 94 gives everyone fashion advice. You can see why!

But I digress. Today is all about Conni. Another vibrant 90 + woman who holds the Guinness World Record for the World’s Most Prolific Arts Teacher. She taught 17 million people how to paint. Read that again. It’s the equivalent to the entire population of Chile! Undoubtedly, Conni is the epitome of how finding your own passion leads to a happy, healthy, and long life. A veteran of World War II, Conni has taught President and Mrs. Jimmy Carter, Sammy Davis Jr., Roger Moore, Larry King and many, many others. She’s appeared on more talk shows than any other person alive and is getting ready for an appearance on Univision, as she tries to share her amazing methodology with the Hispanic market.

How Finding your passion really changes everything

Conni Gordon, at 92 teaches us how finding your passion changes everything!

Conni Gordon, at 92 teaches us how finding your passion changes everything!

Did you know you had a passion for painting when you were young?

Yes, for painting and music. My dad was a theatrical agent. He hired strippers and other entertainment acts and someone had to accompany these women while they were practicing on stage. So I played the piano, the accordion and the organ to help him out. I tell you, everyone should have a childhood like mine, so free of prejudice!

I also had a Kindergarten teacher who got me interested in painting. The decision to choose painting over music came to me quickly when I was in finishing school in France. They told me that if I wanted to be a pianist I had to practice 12-14 hours a day. That was it. I became the fastest artist in the world!

Painting by Connie Gordon. Finding your passion is he key to a long, happy life.

Painting by Connie Gordon. Finding your passion is he key to a long, happy life.

And then you got a Guinness World Record for helping millions of people learn to paint fast!

Yes, that’s true. I was interested in being on top, being head of this or that, the valedictorian. It was always a challenge to be up front. Not in the back.

Finding your true passion

So when did you realize that your passion was more for teaching others than being an artist yourself?

Most artists want to paint for themselves and that was never my aim. From very early on, when I saw the women that came through my dad’s business looking all the same, I decided I was going to do something nobody else in the world had done. That was a passion that developed when I was 12, 13, 14 years old. It was about giving back to others. To me it was always more important to do for others, to help them improve their self-esteem, and make them feel that they could do more than they thought they could do, than it was to become an artist myself.

You are constantly developing materials, techniques and concepts to help people create art. Tell us a bit about that…

My interest is to develop concepts that a person who knows nothing about art can create. It’s a technique. My passion is opening the world of art to millions of people around the world. I’m very good with materials. So I developed materials to teach people to paint even when they are blind. Their paintings had become a way for them to make a living.

And I also developed a creative thinking method called TILS, which is a simplified approach to Mind Mapping and it helps people find solutions to their problems.

Throughout my career, I’ve always balanced between taking a high paying gig in a Fortune 500 company and a free presentation to people who need help.

How to find your passion

Why do you think so many people have trouble finding their passion?

Conni Gordon quote: If your attitude is that life has passed you by, then it has.

Unwrap every day like it’s a gift, suggests Conni Gordon

They don’t think for themselves. They accept what the family or friends tell them. People are afraid to look within themselves. If you have a hobby you enjoy why don’t you think about it as a business? Think about it. What could you do to turn it into a business?

What has been the biggest learning for you in teaching so many million people tap into their inner artist?

Painting by Conni Gordon

Painting by Conni Gordon

The fact that most teachers don’t give their students a feeling of immediate success! They talk about technical terms, they make it complicated. My thing is help people do something where they see the result right away. You can’t fool people. When they come out with a picture they can recognize they get interested in finding out more. (That’s why I stay in the realm of realistic art.)

What would you say to someone who’s trying to answer the question, “How to find your passion?”

To look into their heart and answer these questions: What do you really, really love to do? What keeps you happy? Being by yourself, or in a group? What makes you different? What talent do you have? Do you want to help others or do you want to live a selfish life? Those are the questions that lead to finding your true passion.

How has winning the Guinness World Record impacted your career?

It has been very important because it was the highest recognition at an official level you can get. Everyone knows if it’s in there it has been researched. It’s proof. It has made me proud and it helped in selling and convincing other people that may be my method has power. All that without paid advertising!

Have you felt at any point that your mission of teaching people to paint became a burden?

Conni Gordon-GRUMBACHER

Conni Gordon-GRUMBACHER

The only burden is that I’m growing older and I can’t go around the world as I used to! But I do it through books (they’ve sold 17 million copies!) online, and I franchised the method to someone in Russia, Lithuania, and San Diego. And I’m now training Cecilia Bertomeu, who I met while she was taking classes with me, to continue my work.

What would you say to women who think that their age is an impediment for starting something new, better aligned with their passion?

Age is a three-letter word that doesn’t mean a thing. It’s your attitude. If your attitude is that life has passed you by, then it has. If you look forward to opening up every day as a gift, then it will keep you going. You need to have something planned to look forward to everyday.

Why are women so mean to each other? Find out!!

An age-old problem, unhealthy workplace competition between women, has many people wondering why are women so mean to each other and is there anything that can be done to change this behavior.

Unhealthy competition in the workplace and how to deal with it

In trying to discover if unhealthy competition in the workplace between women has an evolutionary component or it’s a learned behavior we contacted Tracy Vaillaincourt, Ph.D., who has been researching for years bullying across the lifespan (including bullying in the workplace.) Dr. Vaillaincourt is a Professor and Canada Research Chair, Children’s Mental Health and Violence Prevention at McMaster University in Ottawa, Canada. Her research interests include indirect/relational aggression, (including women aggression against other women,) development of aggression, social status and others. She’s the perfect person to help us answer the question “why are women so mean to each other?” and to figure out ways to deal of unhealthy competition in the workplace.

Dr. Tracy Vaillancourt answers the questions: Why are women so mean to each other? How to deal with unhealthy competition in the workplace?

Dr. Tracy Vaillancourt answers the questions: Why are women so mean to each other? How to deal with unhealthy competition in the workplace?

How women aggression against other women gets started

You have dedicated a lot of your research to bullying and to the answer to the eternal question: Why are women so mean to each other? Why the interest?

The way girls and women treat each other has a profound impact on their health and well being. Studies have shown that girls and women are particularly sensitive to ostracism, incivility, and the like, especially when it is directed at them by another female. My interest stems from witnessing girls and women behaving poorly toward each other and wanting this reality to be different.

Does women aggression against other women start in the playground? Or does it develop later in life?

Females begin using aggression early in life. In fact, we have data from 2 and 3 year olds showing that they withdraw love and affection from caregivers when they are angry— an early form of the ‘silent treatment’. The type of aggression girls and women use, termed indirect aggression, continues to be employed throughout the lifespan.

Is there an evolutionary component to female bullying?

I do think there is an evolutionary component to it. One reason I think this is because indirect aggression is used by girls and women across the world, even though they come from very different cultural backgrounds.

Why are women so mean to each other and the research behind it

What are some of the highlights of the research you’ve done in the last ten years on the topic of why are women so mean to each other?

  • Women are particularly intolerant of sexy peers.
  • Women do not want their romantic partners to be friends with sexy women.
  • The use of indirect aggression is found early in life and increases with age.
  • The most powerful and popular girls in middle school and high school are also the ones nominated by peers as being the most indirectly aggressive. They also tend to be very attractive.
  • Indirect aggression is linked to dating behavior—aggressive girls report having more boyfriends and more sexual experiences than their less aggressive peers.

 

We answer the question of why are women so mean to each other. Read on! Women aggression against other women starts early in life. Photo Credit: http://www.mmaoddsbreaker.com

Women aggression against other women starts early in life.
Photo Credit: http://www.mmaoddsbreaker.com

Female bullying or women aggression against women: A psychological profile

What is the psychological profile of a woman who bullies other women?

There are many different types of women who bully others. I think the most common profile (and most vitriolic) is the very competitive and envious woman who has some sort of power that is derived either from her position in the workplace (e.g., supervisor) or from the way she interacts with her colleagues (e.g., has a lot of influence among her co-workers, is friends with the boss, is socially active, etc.).   Having said this, women should be wary of competitive-envious women, as these women tend to be very toxic, especially if these traits are combined with narcissism.

Tips on dealing with unhealthy competition in the workplace

Do you have any recommendations for women who experience unhealthy competition in the workplace? For women who are bullied by other women at work?

Workplace bullying prevention programs often require employees to address their bullying concerns directly to their supervisors; which does not take into account that a lot of bullies are supervisors. Also, a lot of workplace bullying is within gender (women bullying women) and when this is mentioned to a male supervisor, it often gets dismissed as women just being ‘catty’ without recognizing the seriousness of the behavior. My suggestion for women being bullied by other women (or men) is to document everything. If possible, create alliances with other co-workers who can help defend you or be called to testify on your behalf if needed. Finally, find a sympathetic supervisor/manager and address the concern early on— before it becomes entrenched.

What are you working on now in terms of research?

I continue to examine bullying across the lifespan. I am currently interested in the links between dieting behavior and indirect aggression in girls and women, as well as the biological underpinnings of bullying.

You can reach Dr. Vaillancourt via:

 

How great marketing mentors like Kathleen Haley build key alliances with men

Undoubtedly one of the strongest marketing mentors you could find, Kathleen Haley  started her career in the agency side and then moved to tech giant Hewlett Packard. What years of working at large corporations have taught her…

They say great things come in small packages and this is seldom truer than when you talk to Kathleen Haley, a petite woman who is a giant when it comes to branding, communications and marketing. Undoubtedly one of the strongest marketing mentors you could find, Kathleen is as demanding as she’s fun to work with. Born in the U.S. to a Salvadoran mom and an American dad, she’s had an impressive career which included roles at public relations agency Porter Novelli, tech giant Hewlett Packard, spice and flavor manufacturer McCormick and now at health care start-up Iora Health. She’s one of the hardest working people you’ll ever meet yet at the same time she always finds time to enjoy life and laugh a lot. There’s so much we could learn from her…

How great marketing mentors like Kathleen Haley build key alliances with men.

Kathleen Haley, one of the most sought-after marketing mentors in the industry

The making of one of the best marketing mentors

As a marketing professional and one of the most sought-after marketing mentors out there you worked both on the agency and on the client side. Which did you find most satisfying and why?

I started out on the agency side of the house, working in three different PR agencies, all focused on high tech. If I had to do it all over again, I wouldn’t change a thing. Learning PR and marketing (or whatever your focus is) is best learned in the agency where you’re doing the actual ‘doing’.   Through this experience I was able to learn from the bottom up and it helps me even today because I know what’s possible!

I love working in house now, but really think the agency is the best way to start out.

Both sides are satisfying in different ways.  In agencies, you go deep in a function and have the breadth in terms of the company exposure. At one point at my first job, I worked across seven different accounts (five different companies).  That’s a great way to learn!  By the time I left the agency world, I was focused on only one account, HP, so it was easy to jump over because I wasn’t getting the benefit of the agency life anymore.

On the client side, the benefits are different. You are able to know one company very well and learn the whole company (not just PR or marketing – but supply chain, operations, IT, HR, etc.).  During my career, I’ve also been able to go pretty deep in these different areas by managing the communications for them.  For example, when I was the communications lead for HP’s CIO and Executive VP of Global Operations, I had to understand those functions really well to help him with his communications.

As long as I’m learning and working with good, smart and nice people, I’m pretty satisfied!

The global experience of one of the most inspiring people in marketing

You’ve worked for global companies such as HP and McCormick and traveled extensively not only for your job but also as an international student. What differences do you seen in the opportunities for career growth women have in the U.S. versus in other areas of the world? 

First off, I’ve loved every minute of my global experience.  Living and working abroad is a much different and richer experience than having a global role from the US. But honestly, being an American woman in a global role in Europe is different than being a European woman in Europe!  I remember “pushing the envelope” – to use a well-worn phrase – a lot more than many of my counterparts in Spain, because I didn’t ever think that I shouldn’t.  Depending on someone’s upbringing, there are different expectations on what you should/shouldn’t do – I just never thought I shouldn’t ask a question, challenge the status quo…I also think a benefit for me was that I joined HP from the agency so I was seen as a consultant, which I think was a good thing.  Some of my colleagues and great friends pointed out, even then, that it was different for me because I was American. I don’t really know if they would’ve been treated any differently but they thought they would so they behaved a little safer than I did.  And this, oftentimes, led to fewer opportunities in the long run.

In my experience, women in Europe are, for the most part, in leadership roles only in certain functions – HR, sometimes Marketing/Communications.  But frankly, I see that in the US too.  When you look around the table of execs, it’s usually very male and the women are still in those same roles.  Not to say that there aren’t exceptions, but for the majority of groups I’ve been in, I’ve been the minority.

I had the luck of being able to sit at that table as a pretty junior person in Europe because I had a direct reporting relationship with the head of the business.  I used to tell people that it was a very long line, but a direct one! – so I saw from early on what it was like.  I think there’s a good way to work within the environment.  There’s an advantage to being the youngest and one of a few women – often times you’re underestimated. I took advantage of that to learn how the business worked and observed how politics moved things forward.

Many people would say that there are really big differences between the US and the rest of the world.  From what I’ve seen, it varies by company. Overall there aren’t enough women in leadership positions, but there aren’t enough Hispanics either…nor African Americans.  And then you get to certain companies where there are!  But they are few and far between.

One difference I’ve seen is the focus on changing the picture of leadership to have more diversity, including more women in leadership positions. I haven’t lived in Europe in a while, but it’s spoken about a whole lot more in the US than elsewhere but I don’t see that many companies doing really actionable changes in this area.  Talking is good, but measuring and having consequences for not making strides, is a whole lot better!

Diversity in leadership positions is spoken about a whole lot more in the US than elsewhere, says Kathleen Haley, one of the best regarded marketing mentors

Diversity in leadership positions is spoken about a whole lot more in the US than elsewhere, says Kathleen Haley, one of the best regarded marketing mentors

Overcoming adversity on the road to career success

Share with us one of the big challenges you faced in your career path and how you tackled it.

Challenges come often and while we don’t always view them that way, we should; they’re good.  And every choice we make – whether it’s not to make a decision or to make a conscious choice – is a choice that affects our career path.  A big challenge I faced was to make a leap to leave a dysfunctional organization. The first time I did this was extremely difficult.  There were people advising me to find a job within the company, stay until I had a new job, and a lot of other advice but I knew that while I had had a great run in the company overall, it had changed and was no longer where I should be.  I have values that I need to live by and I wasn’t seeing them around me any more.   I stayed much longer than I should’ve but the day I chose not to stay – not to find a job within the company – and to risk not having a job to get to something better – that was a scary day. And yet it was a great decision for me.  My challenge was to get out and take a leap without knowing what was on the other side, because where I was wasn’t good enough for me!

And since then, I’ve been less afraid to make changes – big changes – when I find myself in a place that’s not the best for me. Life’s too short to be less than happy.

How great marketing mentors build strategic partnerships with men

How did you build strategic partnerships with the men in the organizations where you worked so they would support your career goals?

It’s interesting because in my experience, I’ve had better luck with men supporting me than women!  (Blasphemy in this group, I know, but it’s true!)  One area where I think I need to work harder is building relationships and partnerships outside of the reporting structure for that extra support, to find and build mentor/mentee relationships that span jobs/companies.

What I’ve done well is that I’ve been able to work with several really great managers who have supported me – even when I’ve wanted to leave their groups to try something else. I’m a bit dictatorial when it comes to my career conversations.  In my first job, the agency instituted a policy that they would pay for one lunch a quarter for each employee with their manager to talk about career goals and development.  I was 22 years old and as soon as we had one lunch I would put the lunch date on my manager’s calendar for the next quarter! I am pretty sure I’m the only employee who had quarterly development discussions because of my determination!

And, today, I try and approach men – and women – with specific asks.   I call on people for different things – whether it’s challenges I’m facing, jobs I’m considering or thinking about my future in general..  I go to people I worked with, respect and have good working relationships.  I’m not great at building relationships just to network but I build them through working with others.  And since I have these relationships, I never have an issue emailing or calling them up to ask for help. But being specific helps. I appreciate it when someone comes to me for advice with a specific ask. If it’s broad, nebulous, it’s always harder to accept than if someone asks for 30 minutes to talk about something specific.

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A leadership style that works

What’s your leadership style?

If you ask people I’ve worked with, I’m sure they’ll say that I’m demanding but fair.  I have high expectations of my team and myself as I want the best results possible.  I get things done and love to work in – and work on – building high performing teams to get the best work. I always put my team first and invest in the team needs to improve team dynamics.  And, as a leader of a team, I see my self as someone who’s there to remove barriers for them.  And I always have projects that I’m working on as I never have been a leader who only leads, without projects to get my hands dirty on!

And I like to have fun. If we can’t have fun while working so hard, what’s the point?

You can connect with Kathleen Haley on Linkedin as well as make a statement signaling your support for women’s career success.