Red Shoe Tuesday Destinations

Welcome to #RedShoeTuesdayDestination, a groundbreaking initiative by the Red Shoe Movement that bridges the gap between businesses committed to gender equity and consumers eager to support such values.

After decades of putting up with a gender-pay gap and still paying full price for products and services, women have earned the rights to get discounts. Particularly on Tuesdays!

At its core, #RedShoeTuesdayDestination is a Loyalty Program that offers businesses a platform to showcase their commitment to closing the gender pay gap and provides consumers with the opportunity to patronize establishments that align with their principles of equity and inclusion.

Rewards for Equity: #RedShoeTuesdayDestination
Celebrating Inclusion Every Tuesday

Together, through #RedShoeTuesdayDestination, we can create a vibrant ecosystem where businesses and consumers unite in the pursuit of gender equity.

About The Initiative


Apply to Become a #RedShoeTuesdayDestination

Empower Your Business, Empower Women: Together, Let's Transform Tuesdays into a Beacon of Gender Equity and Inclusion.

Women have earned the right to receive discounts and tailored benefits!

After putting up with decades of a persistent salary gap while paying full price for products and services, it’s time for businesses who support Gender Equity to offer discounts to women on a weekly basis.

Following the Red Shoe Movement’s mission of accelerating the representation of women in leadership and thus contributing to improving gender equity at all levels, the key purposes of our loyalty program, #RedShoeTuesdayDestination are:

  • To recognize that given the persistence of the gender pay gap, women have earned the right to get custom discounts and benefits
  • To support the supporters of gender equity
  • To encourage global engagement and collective action towards eliminating the salary gap

We believe individuals and organizations everywhere can help reach gender equity by embracing a cohesive strategy and simple tactics. When you join this initiative you join a strong choir of voices amplified for a more robust impact.

#RedShoeTuesdayDestination is part of a comprehensive communication system built by the Red Shoe Movement. It stands on the 12-year-old award-winning #RedShoeTuesday campaign that has proven to change workplaces and social environments. An initiative that invites people to wear red shoes and accessories to work every week to keep up the conversation around gender equity, equal pay for equal work and equal distribution of power.                      

For Corporations: This initiative offers an unparalleled opportunity to demonstrate your commitment to gender equity by providing special offers and discounts to women and those who identify as women. By becoming a #RedShoeTuesdayDestination, your business not only attracts a diverse clientele but also joins a global conversation on gender equity, positioning itself as a leader in fostering an inclusive society. Contact us so we may customize the initiative to your goals and special offering. 

For Small Businesses: If you are ready to do something special for women on Tuesdays, you’re ready to join our #RedShoeTuesdayDestination! As a small business we’d like to highlight your special offer and help you stand out free of charge! Contact us to find out the details. 

For Consumers: As a consumer, your participation in the #RedShoeTuesdayDestination initiative sends a powerful message about the importance of supporting businesses that are actively working to eliminate the gender pay gap. By choosing to do business with these destinations, you contribute to a larger movement towards gender equity, all while enjoying discounts and benefits tailored just for you.

This initiative stands on the foundation of the award-winning #RedShoeTuesday campaign, amplifying its message of equality and inclusion in new and impactful ways. Join us in making every Tuesday a testament to our collective commitment to gender equity, one transaction at a time.

Benefits for Your Business

  • Enhanced Brand Image
  • Strengthened Community Ties
  • Be recognized as a committed change agent

Benefits for Women

  • Access to Exclusive Discounts
  • Support for Gender Equity
  • Engagement in a Global Movement

How Does it Work?

Here we answer your questions about the Red Shoe Tuesday Destination initiative

Any business that supports #RedShoeTuesday’s goal of leveling the playing field for everyone, fostering equal pay for equal work, and closing the gender gap and that offers something special for women and to people who identify as women at least one Tuesday a month. 

Cultural and social organizations such as museums, art galleries, libraries, universities, etc, that feature exhibits, lectures, films or events of any kind that support gender equity can also apply to become a  #RedShoeTuesdayDestination.

The initiative is free for small businesses and for customers who get to enjoy its benefits.

There’s a license involved for larger organizations. Just reach out to us for a conversation! 

This loyalty program is an opportunity to pamper your consumer or clientele. To offer them services or benefits that resonate with their mindset and invite them to return often to your location. 

The #RedShoeTuesdayDestination offers a real, important, newsworthy cause for people, particularly women, to connect with. It’s a proven cause-marketing initiative. 

From special discounts geared to underscoring the salary gap, to a special gift, from unique opportunities to network or be selected for an internship,  to customized benefits, your organization can decide what it will offer women and those who identify as women on at least one Tuesday a month.

You fill out an application that is reviewed by our team. Once it’s approved we will send you a decal to display on your place of business and a #RedShoeTuesdayDestination package of digital files for you to print and distribute to your visitors/guests/clients when they come to your location on Tuesdays.

These assets contain a QR code that will link to our Platform where your audience will be able to read about the initiative and your participation in it.

In tandem with your own communication the Red Shoe Movement’s team will promote your participation weekly via its social media platform which includes LinkedIn, Instagram, X and Facebook. Specific content is designed to feature our destination partners and relevant influencers are involved in amplifying our messaging.

The #RedShoeTuesdayDestination initiative’s online Platform features an interactive map with the locations of Destinations around the world. Yours will be listed here.

The portal has a search function that enables people to search by location and type of businesses. When they click on your business, they find your dedicated page which features a brief description of what you offer and whether it is every Tuesday or on specific Tuesdays every month. 

It will also include a link to your digital destination. 

We will dedicate one page to your Destination highlighting your special offer. 

Apply to Become a #RedShoeTuesdayDestination


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Elevating Women, Transforming Organizations. The Red Shoe Movement – Pioneers in championing gender equity and inclusive leadership development.

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