Red Shoe Tuesday Destinations

Welcome to #RedShoeTuesdayDestination, a groundbreaking initiative by the Red Shoe Movement that bridges the gap between businesses committed to gender equity and consumers eager to support such values. At its core, #RedShoeTuesdayDestination celebrates and recognizes the efforts of both sides—offering businesses a platform to showcase their commitment to closing the gender pay gap and providing consumers with the opportunity to patronize establishments that align with their principles of equality and inclusion.

Unlocking Benefits with #RedShoeTuesdayDestination:
A Guide for Women

Together, through #RedShoeTuesdayDestination, we can create a vibrant ecosystem where businesses and consumers unite in the pursuit of gender equity.

About The Initiative


Want to receive your benefit?

To access your benefits at any #RedShoeTuesdayDestination, simply show the coupon received after filling out the form below.


Shopping with Purpose: Join the #RedShoeTuesdayDestination Movement

Benefits for Women

#RedShoeTuesdayDestination is an innovative loyalty program designed to recognize and reward the commitment of businesses to gender equity. This initiative emerges from the understanding that, despite decades of progress, women continue to face a persistent salary gap while paying full price for products and services. In response, #RedShoeTuesdayDestination partners with businesses that support gender equity, offering custom discounts and benefits to women and those who identify as women, as a tangible acknowledgment of the challenges they face.

Rooted in the Red Shoe Movement’s mission to accelerate the representation of women in leadership and improve gender equity at all levels, #RedShoeTuesdayDestination aims to:

Acknowledge the Gender Pay Gap: It recognizes the economic disparities women face and offers a form of redress through custom discounts and benefits.

Support Gender Equity Advocates: By patronizing businesses that are part of this initiative, individuals can directly support companies that are committed to closing the gender gap.

Foster Global Engagement: The initiative encourages collective action and global participation in the movement towards eliminating the salary gap.

Mariela Dabbah – CEO & Founder

Participating in #RedShoeTuesdayDestination means joining a vibrant community that believes in making a difference through everyday actions. It builds on the long success of the #RedShoeTuesday campaign, which has been changing workplaces and social environments by encouraging people to wear red shoes and accessories to work every Tuesday.

This act serves as a powerful conversation starter around gender equity, equal pay, and the equitable distribution of power.

By engaging with #RedShoeTuesdayDestination, you not only enjoy the benefits offered by supportive businesses but also contribute to a larger, global conversation on gender equity. It’s a simple yet impactful way to support the cause of gender equity

Benefits for Individuals

  • Access to Exclusive Discounts
  • Support for Gender Equity
  • Engagement in a Global Movement

Benefits for Businesses

  • Increased Patronage from Gender-Conscious Consumers
  • Enhanced Reputation as a Leader in Social Responsibility
  • Greater Visibility in a Community Committed to Inclusion and Equality

How Does it Work?

Here we answer your questions about the Red Shoe Tuesday Destination Initiative

#RedShoeTuesdayDestination is a loyalty program that rewards individuals for supporting businesses committed to gender equity. It offers discounts and benefits to women and those who identify as women, acknowledging the gender pay gap and promoting gender equity.

Cultural and social organizations such as museums, art galleries, libraries, universities, etc, that feature exhibits, lectures, films or events of any kind that support gender equity can also apply to become a  #RedShoeTuesdayDestination.

To participate, simply visit businesses that are part of the #RedShoeTuesdayDestination network on Tuesdays. Show the coupon you receive upon registering for the initiative to access special discounts and benefits tailored for participants.

Supporting businesses that advocate for gender equity helps promote a more inclusive and equitable society. It sends a strong message that gender equity is valued and necessary, encouraging more businesses to adopt inclusive practices.

Participants enjoy custom discounts and benefits at participating businesses, a complimentary invitation to a monthly Mutual Mentoring Circle, and the opportunity to be part of a global movement towards gender equity.

Absolutely! If you know a business that supports gender equity and could benefit from joining the #RedShoeTuesdayDestination network, you’re encouraged to refer them. This helps build a stronger, more inclusive community of businesses committed to gender equity.

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Elevating Women, Transforming Organizations. The Red Shoe Movement – Pioneers in championing gender equity and inclusive leadership development.

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