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A NOVEL BY MARIELA DABBAH
"Everyone who knew me before 9/11 believes I’m dead.."
On any given Sunday morning, April Ashcroft can be found indulging in a guilty pleasure: reading secrets on the PostSecret.com website. However, when she comes across: “Everyone who knew me before 9/11 believes I’m dead,” suddenly her certainty that her twin sister died twenty years earlier on September 11th is irreversibly shaken.
As she embarks on a secret search for her sister, April’s life will unravel, throwing into question the twins’ tight bond, their upbringing, their family expectations, and most of April’s adult choices. This page-turner will confront readers with how secrets transform our relationships, burden their owners and those who learn about them, and, above all, the consequences of unfortunate mistakes that can never be undone.
Watch Mariela read the first chapter of the book!
About
Mariela as an Author
I’ve been writing stories since I was nine years old.
It all started with a birthday gift: a book from my beloved Oma. And then another, and another—for every birthday that followed. From Anne of Green Gables to The Chronicles of Narnia and Heidi, I devoured novels and soon felt inspired to write my own.
At nine, not yet able to use a typewriter, I handwrote my first series of novels on large, unlined orange sheets of paper my father—an orthopedic surgeon—brought home from the hospital. These sheets, meant to separate X-ray films, became the canvas for my diagonally written stories, complete with illustrations, stitched binding, and handmade covers crafted from the backs of my coloring books.
My passion for storytelling only grew. Early fiction led to poetry and short stories, and after emigrating from Argentina to the U.S., I began writing non-fiction to help Latinos navigate the path to success. My books, published by Sourcebooks and Penguin Random House, became bestsellers and garnered awards, earning me national media attention on topics ranging from education and job search to career development and leadership.
My book Find Your Inner Red Shoes sparked the launch of the Red Shoe Movement, a leadership development company and global community focused on mutual support for career success.
In recent years, I’ve returned to my first love—fiction—writing novels and short stories in Spanish. In 2025, I published The Postcard, my first novel originally written in English. It was inspired by a secret I read on PostSecret.com that haunted me for years: “Everyone who knew me before 9/11 believes I’m dead.” That single line became the seed for a gripping novel about loss, identity, and reinvention.
I still hope the person who submitted that secret reaches out—and shares the real story.
The book
A must read
“A gripping novel about identity, memory, and what we owe to those we love. The Postcard unfolds like a secret—slow burning and impossible to forget.”
—Ismael Cala, author, life strategist, mindfulness expert
“The Postcard is spectacular! Mariela Dabbah weaves past and present into a heartfelt narrative which explores the powerful bond between sisters and the quiet strength of forgiveness. I couldn’t put this book down.”
—Astrid Amaya-Garcia, Chairperson, InterMinds
“A journey through grief, sisterhood, and the search for truth.”
—Bisila Bokoko, Founder & CEO, BBES
"Please read and enjoy this fantastic book."
If you’ve ever lost someone, read The Postcard.
This book wrecked me in the best way. It’s not flashy, not action-packed. But The Postcard is one of those rare novels that trusts the reader’s intelligence and heart.
April’s story is personal and so incredibly relatable. You don’t need to have a twin or to have lived through 9/11 to feel the weight of her grief. I think anyone who has ever experienced loss—especially the kind that’s open-ended or unresolved—will find something painfully familiar here.
What I appreciated most was the restraint in the writing. Mariela Dabbah never over-explains, never turns emotional moments into melodrama. She just lets them be. There were times I had to pause, close the book, and sit with a sentence. This would be a beautiful pick for any book club. Just prepare for some tears and a lot of deep conversation.
— Poppy
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"Great summer reading!"
Mariela developed an interesting story with complicated family dynamics that makes you want to keep reading to explore, understand, relate without being able to stop. Wonderful writing and story development. Great read!
— Lior Yahalomi
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"Gripping without being gimmicky."
It’s rare to find a book that balances suspense with emotion and clarity. The twists never felt cheap. The plot evolves organically, just like it would in real life. I can see it playing out in a real movie or series. Hopefully it turns into one because I’d be the first in line to watch!
— Teresa Geovana Correa
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"Read this one!!"
Raw, Reflective, Beautiful
April’s voice is strong yet broken, skeptical yet hopeful. I loved that the novel didn’t offer easy answers, just like life doesn’t. The prose is clean and thoughtful, letting the story breathe and resonate without ever becoming sentimental.
— Vanepundyk
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