Our History

Following decades of women putting up with the gender pay-gap while still paying full price for products and services, we’ve decided they have earned the right to get discounts. Thus, we created a platform to provide visibility to companies that do something special for women on Tuesdays. 

On the occasion of its 10th anniversary, the #RedShoeTuesday campaign is bestowed a Special Citation by Kathy Hochul, New York State Governor, for its impact in the state and globally.

We celebrated our 10th anniversary during our Red Shoe Movement Signature Event at MetLife, our host and lead sponsor for the past 10 years.

At the intersection of art and cause marketing, we decided that after 10 years of walking in women’s shoes it was time to offer them a pair of wings so they could soar to new heights. The first wings were set on the 72nd floor of the Spotify building at 4 World Trade Center overlooking the Freedom Tower. The initiative is now being licensed to different companies interested in engaging in a global conversation around Women of Courage.

As a result of the pandemic and the need for a trusted platform to provide talent development and employee engagement, after 8 years operating in North America and Latin America, the Red Shoe Movement's signature programs, Step Up Plus and Step Up Men expand to Europe, Middle East, Asia and Africa.

We kick off the “Ring the Bell on the 7 Seas,” a Red Shoe Movement© Gender Equity Global Initiative with founding sponsor Celebrity Cruises. We create ceremonies where we ring the bell and read a manifesto to call attention to the need for more women in leadership. Since then, many partners have joined the initiative, such as the Panama Canal, Microsoft, Prudential, Novartis and others.

We roll out our Awards platform:
The Hall of Fame Award to recognize senior executives who dedicate their careers to promote inclusion (excluding anyone in an HR/DEI role).

The Red Shoe Leader Award to honor anyone who the prior year has gone above and beyond their role to promote inclusion.

Our year-long Step Up Plus, leadership development program for women is launched. The following year we launch Step Up Men to foster male inclusion champions.

The "Find your Inner Red Shoes" book is published by Penguin/ Random House.
Buy the book on Amazon. 

First ever Red Shoe Movement Signature Event is hosted at the New York Times in New York City. Our unique Mutual Mentoring Circles methodology is established.

Starting in 2014, we’ve only hosted our annual event at MetLife.

The #RedShoeTuesday initiative is coined and since then, every Tuesday, people wear red shoes and accessories to go to work in order to keep up the conversation about how we design workplaces that work for everyone.The first group of Ambassadors is formed.

Poder de Mujer: Descubre quién eres para crear el éxito a tu medida is published by Penguin/Random House.
Buy the book on Amazon.

The Red Shoe Movement is launched as a leadership development company with the mission to accelerate representation of women in decision-making positions.