Innovative packaging helps manage women’s periods at work
Cora has designed a chic and smart packaging to help manage women’s periods at work. Never again hide a tampon up your sleeve on your way to the bathroom! Their sleek black clutch could be a cosmetics case. And with a 100% organic product, there’s one less stress factor to worry about at work!
Meet Molly Hayward, the female founder of Cora. As in, yes, there’s also a male founder. When I first heard about a company focused on how to manage women’s periods with a 100% organic product wrapped in the most stylish packaging I’ve ever seen, I was struck by the co-founders. A man and a woman who, as I’d learn later, didn’t know each other before they got into business together. Today we interview Molly to find out what inspired her to create a product to better manage women’s periods wherever they happen to be. We then talk about the stress connected to women’s periods at work and we ask her about what it took to get investors to buy into such a female-oriented idea.
Molly is a young entrepreneur with a strong social conscience. She practices business with soul. In the last ten years, her travels through five continents became the springboard for her interest in how to manage women’s periods. The seed of a brilliant idea for Cora, a business that favors the circular economy. A business that helps professional women manage “that time of the month” fearlessly, openly, and with style.
I’m sure you didn’t grow up thinking, “When I grow up I’ll found a company focused on how to manage women’s periods.” How did you stumble upon this as a need?
The idea for Cora originated from my travels throughout the developing world, meeting girls who were missing days of school each month because they couldn’t access or afford safe and effective menstrual products. I had the idea to create a brand and a company that could offer women in my own society a better period experience, while also helping girls in need.
What’s different about the product itself?
Cora offers only 100% organic tampons, made from premium cotton. This is vastly different from conventional tampons, which are made from non-organic cotton (one of the dirtiest crops in the world) and synthetics like rayon and polyester (which have been linked to higher risk of toxic shock syndrome.)
Cora is also one of the first companies in the U.S. to offer an organic tampon in a compact plastic applicator (BPA free.)
Is there any research regarding the stress at work women feel due to the stigma surrounding women’s periods?
Research in this area has been primarily focused on the effects of stress in the workplace on women’s menstrual cycles, as opposed to our menstrual cycle’s contribution to stress at work. But there’s no denying that the workplace isn’t always the easiest place to easily manage our periods. From shoving tampons up our sleeves to walking to the bathroom from our desks to forgetting tampons altogether to the anxiety of wondering if we are leaking through our pants in the middle of a meeting, periods definitely bring stress into our working lives.
That’s why Cora created high-performing organic tampons, as well as accessories for stylishly and discreetly storing and carrying them whether you’re at home, the office, or out on the town.
How much are people attracted to the product because of the chic packaging that looks like cosmetics and jewelry cases? Do you think this contributes to a more seamless work-life integration?
I think the sophistication of Cora’s brand and products makes women feel confident at work—a place where we all want to feel more confident. We want women to feel like wherever they are, they can manage their periods without fear or shame.
You met your business partner while seeking investors, right? How did it happen? Did you think that a man would be a good partner for a company selling a product for women’s periods?
Yes! We were introduced by a mutual colleague. She knew that we were both working on similar concepts independently and suggested we meet. After our first conversation, we knew we would work together because our value around organic products, sophisticated design, and giving back to women and girls in need.
Walk us through the process of getting funding for an idea. What did you need to show your investors in order to receive your first round of funding? And how hard was it to get funding for a product that dealt with women’s periods?
Early on, we showed investors the positive data and reviews from our early Beta customers, and shared our future vision for the brand and everything we were doing to prepare and execute to make the vision a reality. We laid out our plan and showed where we’d already accomplished goals.
Can you share any negotiation strategies that you used during the meetings with investors to get to a Yes?
For us, it’s never been about negotiating. When seeking funding, we bring investors into the story and mission of Cora. We show them the negative experience that women currently have because other brands on the market don’t actually solve the pain points of having a period. When they consider the magnitude of the problem, it becomes a logical decision to join us.
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