Be A Great Leader: Recognize Women in Your Network & See them Flourish

When I heard my name being called back to the stage after my presentation “Be A Great Leader,” I was confused. “Is she talking about me?” I asked one of the organizers sitting at my table. To my surprise, she was!

The “Be A Great Leader” event

I had just finished doing the keynote at the “Be A Great Leader” event organized by the Latino Networks Coalition (LNC,) a professional association that groups the Latino Business Resource Groups of most major global corporations based in the New York City area. A couple of LNC leaders went on stage right after me to recap the event and do the closing remarks. The final presenter talked about an award they were giving to a woman for her leadership in business and diversity and inclusion.  And then she called my name.

After her keynote at the Be A Great Leader event, LNC honored Mariela Dabbah for her leadership. From L to R: Jessica Asencio, Claudia Vazquez, Christian Narvaez, Roberto Peralta, Alicia García, Lisa Concepción, Jaime Fuertes, Hedda Bonaparte.

It’s not out of false modesty that I tell you I was completely surprised and moved. This was not like any other award and it made me think about the value of being seen by your colleagues. Let me explain.

I’ve known and collaborated with LNC members and the global companies they work for, for years. They’ve witnessed my career trajectory and have been impacted by my work as I’ve been impacted by theirs. And although it’s not the first time I received an award, I found it particularly inspiring that my peers would appreciate the value of what I do. In addition, I had been hired to do this presentation and the fact that they felt I still deserved an award on top of my speaker’s fee, made it much more valuable to me.

Receiving public recognition always reminds us that what we do affects others, and it motivates us to continue working hard. It says, “we see you, we see your effort.” And I hardly doubt that I’m the only one who feels this way.

The theme of the event was based on this post.

The leadership event took place at the Prudential Tower in Newark, NJ.

Some great leaders lead from behind

So, if I can get so emotional about being recognized by my peers, imagine how the great number of women who lead from behind and are seldom recognized feel? Those who don’t have access to public stages from which to showcase their efforts. Or those who impact their local community. Or the women who have been making things happen for so long that their work has become invisible and it’s being taken for granted. Are you giving them the recognition they deserve? Most likely the answer is no.

Part of being a great leader is to help develop and inspire others to be great leaders themselves. And advocating for women who deserve recognition to actually get it, is a sure way to encourage them to continue on their leadership journey.

The issue here is not building up people’s egos. It’s about the benefits public recognition brings with it. Specifically, exposure, validation, credibility, brand, and reputation building.

The more of all these things you have, the better the opportunities that come your way. So very concretely, when we don’t offer women the recognition they deserve, we negatively impact their careers. Not only because we deny them the chance to gain more exposure and validation but also because lack of recognition of one’s contributions eventually leads to frustration and disengagement. And I talk about women here, and particularly women of color, because they are frequently absent from top lists and awards.

Now, through the course of the year, businesses and professional organizations have many chances to recognize people in their ecosystems: their employees, partners, suppliers, clients, etc. Think about how much more committed and energized all your female (and male) stakeholders would be if they were recognized for their efforts, their influence, and their leadership?

Read about how powerful women lead in many different ways.

As great leaders its our job to recognize women.

Be a great leader by recognizing women

Here is how you can play a pivotal role in increasing the inclusiveness of awards and recognitions being doled out:

• Nominate women in your network for all sorts of leadership and professional awards and lists
• Advocate for women’s nominations when you notice an uneven number of women applicants to any award or recognition opportunity
• Be the first one to give women credit in public when credit is due
• Elevate women’s achievements by providing larger platforms to showcase them
• Question editors and creators of “Best” and “Top” lists that are disproportionately male
• Offer to help editors or creators of such lists to diversify their networks in order to identify deserving women they’ve missed in the past

Most of all look closely at the people in your network who do amazing work and generally go unrecognized. A heartfelt “thank you” goes a long way to making them feel valued.