You can’t put her in a neat box. She doesn’t fit any Latina stereotype or female stereotype for that matter. Hers is a unique career path that she blazed one step at a time. Get inspired! Read on!
How often do you meet someone who’s excited about their career and a few minutes later you scratch your head perplexed: How did she get that job? When you look at her resume it’s hard to figure out how she went from one position to the next. It’s obvious to you she followed an unusual career path. She probably broke every rule any recruiter would ever advice you to follow. And yet… she’s wildly successful. Not only because she has a fantastic job but mostly because she loves what she does and it shows. Maybe that has been her secret all along. Pay no attention to the rules, the naysayers, or the box makers. Just define a unique career path that suits your personality, your multiple interests and talents and voila! You got yourself a happy life.
So who is she? And what does her unique career path look like?
Cosette Gutiérrez, Senior Group Manager, Community Relations at Target (in charge of Target’s Education giving across key markets in the Northeast Region), a Member of the Board of Directors at the Association of Corporate Contributions Professionals, and Chairman Emeritus, National Board of Directors of the National Society of Hispanic MBAs. That’s for her current occupations.
Here’s what we mean by a different career path. Prior to her current position, Cosette was a Store Team leader at Target, Senior VP at Bank of America, Commodity Manager at Honeywell International, Assistant VP at Citibank, and Product Coordinator at H. Muehlstein and Company. Her education? A BS from MIT and MBA from Indiana University. Yup. A Latina graduate from MIT who went from managing the procurement of Natural Rubber from Indonesia to banking to retail to philanthropy in one sweep lifetime.
Are unique paths created with a master plan?
How did this happen? Did you have a master plan for your career or did it just turn out to be a unique without you realizing it?
I definitely did not have a master plan for what my career would be like! I have always been flexible and eager to try new things, which led me to many opportunities. I always focus on a very simple formula for achieving success: Performance + Passion = Promotion. Performance is about working hard, and striving to be the best at every job you have. You will never get to the next great job without being a rock star in the one you have today. Passion is about loving what you do, every day! If you don’t love the job, it is time to find another one. Life is too short to be doing something that you don’t love! When you perform, and you are passionate, it shows, and that’s how you will get that next role, where you’ll begin the formula again…Performance + Passion = Promotion!
What allowed you to think that you could break away from any preconceived notions of what your career should look like?
Believing in myself and my capabilities, and learning to not take “no” for an answer! If there is something that I want to do, but don’t know how, then I focus on learning how to do it. I’ve always been an avid learner, and focused on filling “my toolbox” with all kinds of skills. Some you use often, others not, but you have them there, and you’d be surprised when they are needed! Like public speaking for example. People always compliment me on my ability to speak to any audience, ranging from an intimate gathering around a dinner table, to a large room of thousands.
They are also surprised when I tell them I was an introvert as a child and hated speaking in public. While in college, I knew this skill would be very valuable, so I took an acting class, where I learned how to think and speak on my feet, as well as memorizing lines, and manage my emotions. At the time, my MIT classmates teased me about my “acting class”. Fast forward to today, I am very grateful for that experience as it allows me to shine in all that I do!
Sometimes being the first person in your family to do something makes it harder to stray away from the known paths and pick a unique career path
Were you the first in your family to go to college? Did that give you more or less freedom to choose a different career?
Neither of my parents completed high school. My aunts and uncles attended college in our native Dominican Republic, and my great grandfather was a self-taught doctor, so we knew that it was in my genes J. Navigating the U.S. college system was not easy, but I was extremely fortunate to have a mom who believed in me, and always pushed me to achieve more. She knew that education was the key to success in the United States, and I was encouraged to study, many times at the expense of being with friends, and going to parties. I grew up watching my mom work in the bridal business, something which brought her much joy, and she always told me to “do what you love darling”. So, as I began to navigate different career options, her questions were always “Do you like the job? Will it make you happy? Are the people nice?” Of course, she usually followed up with “I hope the pay is good”! As long as I answered yes to her questions, I knew that I’d be okay. Thank goodness, it has turned out better than okay!
What would you say is the secret to your success? And let’s not chuck it to luck.
I mentioned Performance and Passion before, and will reinforce that Performance is critical to success. Work, work, work, work – successful people work really hard! My experience has been that successful people aren’t hanging around resting on their successes. Once they achieve something they have been pursuing, they move onto the next achievement. In addition to hard work, having great mentors and listening to them, especially when you do not like what they have to say, is part of the success equation. I have been blessed to have strong mentors in my life, leaders who believed in me, and supported me in some of my craziest adventures. My motto on mentors is simple…if your mentors only tell you that you are awesome, it’s time to find other mentors. Find people who care enough to give you true feedback and push you to take risks that you wouldn’t think of taking.
FInd out how to find corporate mentors and career sponsors.
What would you say to women who don’t fit in a box? What’s the best way to go about creating your unique work path even when you have few role models to show you how to do it?
My recommendation is to make your own box! It’s much more fun that way than trying to fit into someone else’s box. I love it when people say to me “you did what?!?” Your life is only yours to live, and you should do so with no regrets. I’m saddened by people who live lives that are less than what they want or what they are capable of. There are too many people in our society who are happy with being average. Don’t settle! Take risks, and don’t be afraid to fail. There are learnings in every failure. The key is to not make the same mistakes twice. Lastly, do not be afraid of asking others for help. You are probably not the first person to experience the situation that you are in, and for those of us who have been there before, it would be our pleasure (and our responsibility) to help you. You are never alone!
You can follow Cosette Gutiérrez on Twitter: @CosetteNYC
If you want to discover your unique career path, explore the RSM Step Up Program. You’ll be amazed at how fun it can be to start your own discovery journey. It’s You. Amplified!
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