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Meaning of the Red Shoes for The Red Shoe Movement

Would you like to know the meaning of the red shoes for the Red Shoe Movement? We know there are various connotations for red shoes in different areas and cultures. Let’s discover together the mystery of the red shoes and their secret power.

First we’ll take a brief journey through the history of red shoes. Then I will tell you how the red shoes became the emblem of the Red Shoe Movement. Next, I will share with you what they mean for members and organizations that use our Step Up Plus (our leadership development program.) And finally, I will tell you the meaning of the red shoes for the Red Shoe Movement and their role as change agents through our campaign #RedShoeTuesday.

Is only natural that with a leadership development company called Red Shoe Movement and a cultural awareness campaign called Red Shoe Tuesday, I’m constantly being asked: What’s the meaning of the red shoes for the Red Shoe Movement?

The meaning of the red shoes: A brief journey through History

Louis XIV red heels. At the time, only aristocratic men were allowed to wear red heels.

Louis XIV red heels. At the time, only aristocratic men were allowed to wear red heels.

In the XVII and XVIII centuries, under Louis XIV, only aristocratic men had the right to wear red heels. At the time, red ink came from grinding a red insect imported from Mexico, which made it extremely expensive. This clearly separated the haves and the have-nots. Naturally, red heels went out of fashion with the arrival of the French Revolution.
Two hundred years later, Hans Christian Andersen wrote “The Red Shoes.” This story talked about Karen, a poor girl who, after her mother’s death, is adopted by an elderly, blind woman. One day Karen discovers a pair of red shoes peaking from under the dress of a princess and she’s overcome by the desire to own a pair. Unable to resist her vanity, she gets her adoptive mother (who can’t see the color) to buy her red shoes. Against the orders of the clergy in her church, Karen wears them for her Confirmation and her Communion eliciting negative feelings in the community.

Red Shoes Hans Christian Andersen story

Red Shoes Hans Christian Andersen story

Those red shoes become her obsession and her demise. Once she puts them on, Karen starts dancing frenetically and is unable stop. With a life of their own, the shoes take her into the woods and end up getting her all scratched and hurt. Eventually, exhausted and bloody, Karen ends up in front of the door of the town’s executioner. As punishment for her sins, Karen asks the executioner to cut off her feet and shoes rather than her head. So he does and the feet with the red shoes fly away. The story continues for a bit but the moral seems to be that the red shoes symbolize some obscure desire, the vain nature of Karen, which at the time was considered a big sin.

The magical red shoes of Wizard of Oz

The magical red shoes of Wizard of Oz

For you, however, it’s likely that the meaning of the red shoes is closely associated with the Wizard of Oz. In the movie, the magical shoes that help Dorothy return home are red. It’s safe to say that every girl who watched Judy Garland click her heels was left with the impression that red shoes are powerful and magical.

The birth of the red shoes as the Red Shoe Movement emblem

The movement was born out of my book Find Your Inner red Shoes. This work is an invitation for every woman to find her own definition of success so that she can better align her internal motivations with her professional goals and grow faster as a result.

We were looking for an image for the cover that would link the concept of success with women. Thinking about the connections with assertiveness, magic and power of the red shoes, I realized there couldn’t be a better symbol for a movement of women who support each other to fulfill their dreams.

Red Shoe Movement event at Tesoro Corporation

Red Shoe Movement event at Tesoro Corporation

Renowned journalists Maria Elena Salinas and Blanca Rosa Vilchez support #RedShoeTuesday

Renowned journalists Maria Elena Salinas and Blanca Rosa Vilchez support #RedShoeTuesday

Meaning of the red shoes for our Step Up Plus program members and RSM enthusiasts

The impact of red shoes in corporations that are agents of change

The meaning of the red shoes for the Red Shoe Movement

In the book I suggest that women identify their inner red shoe. Meaning: their passions and interests, which lead to better alignment with career goals. The focus is on following these objectives while honoring one’s style. I discourage women from emulating somebody else’s style, particularly that of the men in their organizations. The red shoes enable each one to express their power with a feminine style.

The meaning of the red shoes for the Red Shoe Movement is power with femininity.

We know that there are areas in the world were red shoes have a different connotation. But the idea of using this symbol is to reclaim it as an icon of the power and style that distinguishes each woman.

Event with Lola Ramona, one of Red Shoe Movement's sponsors

Event with Lola Ramona, one of Red Shoe Movement’s sponsors

Red shoes as propellers of change: #RedShoeTuesday

One of the main motivations to write the book was to help accelerate the representation of women at the highest levels of decision-making. For decades, and despite Diversity and Inclusion initiatives in large corporations and governmental organizations, the needle has refused to move. I knew that part of my contribution to this change would be this book. But I also knew that a book was not enough. We needed a movement that could elicit a quantum leap in global consciousness.

I searched for solutions that had attained immediate results on issues that had remained intractable for years. Problems that seemed to have no solution. Inspired by several ideas that had changed the lives of millions of people overnight, I created #RedShoeTuesday.

#RedShoeTuesday— A cultural and social awareness campaign, establishes one day a week when we all go to work with red shoes and ties to signal our support for women’s career growth. It’s a visual reminder that enables us to keep alive the conversation about how to change the culture and find solutions so that women can access the highest positions. It’s a fun, actionable, and viral idea at the intersection of self-empowerment and fashion.

We backed the campaign with:

  • 7 behavioral principles that anyone can implement in their workplace to change the culture. (Here’s the free Guide to Implement the 7 RSM Principles so you can put them in action now!)
  • The RSM Circles, mutual-mentoring circles that are set up in workplaces so women can support each other’s professional growth. (You can find out more about our programs here)
  • A practical blog with inspiring and practical content.

The campaign is an invitation for men and women to work side by side, as co-creators of a new reality that will benefit society as a whole. Leaving all traits of blame or resentfulness aside. It’s a great way to expand and reinforce networks that promote mutual support among women so that we everyone amplifies their influence and their ability to continue innovating and learning together. The good news is that many studies show that the more diversity in an organization’s executive positions and its board of directors, the better the organization does.

The same is true when societies invest in their girls and women. The result is the ripple effect. Why? Because women invest in their family’s education and health, which produces future generations better equipped to deal with the challenges of our times. Better-educated people have a better quality of life.

Idea Catalyst supports the meaning of red shoes for the Red Shoe Movement

Idea Catalyst supports the meaning of red shoes for the Red Shoe Movement

What is the meaning of the red shoes in your corner of the world? And what do they mean to you?

Tell us! Let us know what the red shoes mean to you. How do they make you feel? What do they inspire you to do?

Together we can change prejudices and perceptions so that around the world we get to own the symbol of the red shoes.

Men wear red shoes to show support for career growth of women

Men wear red shoes to show support for career growth of women

The meaning of red shoes for The Red Shoe Movement

The meaning of red shoes for The Red Shoe Movement

Salary Negotiation Strategies and Techniques

Salary Negotiation Strategies and techniques

Salary Negotiation Strategies and techniques

By Abigail Kuhn

Salary Negotiation Strategies and Techniques was one of the most popular topics at the Red Shoe Tuesday event at the New York Times. It attracted a large group of participants looking to learn strategies to put into practice immediately.

These are some of the highlights of the questions asked by the Explorers regarding salary negotiation strategies in the group and the suggestions provided by the Experts.

 

Salary Negotiation Strategies: How do I negotiate a salary?

Deborah Radcliffe
– Preparation is key, you need to research and understand your value in the market place.
– Be clear about your contributions to the company with your manager and if you don’t get a response, ask why.
– You are your best PR agent, advocate for yourself.

Marcelo Silbert
– As a business owner, the less I see you in my office, the more money I’m willing to pay you
– Instead of bringing only problems to the table, bring not only problems, but also solutions.

Effective communication in the workplace

Effective communication in the workplace

Salary Negotiation Strategies: If you work for a non-profit organization, how do you approach a boss to negotiate a salary?

–Asked by Explorer Margali Lopez

Vanessa Smith-Your work speaks for yourself. Work your hardest and make sure you stand out in a group.

Deborah Radcliffe- Sometimes the best time to ask for a raise in salary is right after an employee has left.

Salary Negotiation Strategies: What if you really want to stay where you are, how do you not play the charade of looking at other companies?

– Asked by Explorer Meghan Gourley

Eric di Monte- Know the person you are negotiating with. If you have seen reactions in the past when other people have asked, keep them in mind.

Marcelo Silbert- Know as much as you can and understand priorities in the company and always approach the salary negotiation strategies in an unthreatening way.

Vanessa Smith- I know the best time to come to me is when we’ve had a good Q1 or Q2

Katherine Salazar- Always negotiate.

Salary Negotiation Strategies: Is the salary that is being offered, truly what is being offered?

– Asked by Explorer Megan Siemers Livingston

Eric Di Monte- One of the things of salary negotiation strategies is to know the company. In most companies there is room to negotiate, but it is all about expectations.- Don’t ever show your hand first.

Tiffany McFarquhar- It all depends on the position you apply for.

Angelita Roman – Not everything is about money or salary; it’s about the quality of life too.

Marcelo Silbert- Show that you care about the business.

Salary Negotiation Strategies: How do I negotiate for my boss to let me go to a conference?

How do I negotiate for my boss to let me go to a conference?

Effective communication in the workplace: How do I negotiate for my boss to let me go to a conference?

Yvette Sanchez- Let your boss know what is in it for them to let you go to a conference.

Salary Negotiation Strategies:  How do I approach women bosses?

– Asked by Explorer Mariana Pena Cater

Vanessa Smith- Be assertive. It sometimes seems that we are too aggressive if we are trying to negotiate, but we aren’t.

Deborah Radcliffe- Aggressive, like being in someone’s face is different, being assertive is what you want. You can talk about your accomplishments without being aggressive.

Additional salary negotiation strategies and effective communication in the workplace suggestions:

Deborah Radcliffe
– If you can’t negotiate, sometimes you just have to walk away.
– Find others to advocate for you.

Marcelo Silbert
– Find out what metrics your company uses and understand what people expect from you.

Patricia Pedraza
– Keep a really good track of your accomplishments, it can help you get a raise.

Vanessa Smith
– When interviewing, know the company top to bottom.
– We are all our own ambassadors.

Leveraging Social Media to Further Your Company’s Goals

By Kailin Villamar

Leveraging social media

Leveraging social media

“Leveraging Social Media to Further your Company’s goals” was one of the topics discussed during the recent Red Shoe Tuesday event in New York City. Participants pondered whether certain platforms were more useful than others, if social media itself is a fad, and how they can measure ROI.

Here is a recap of what was shared.

Is social media just a fad?

Mary Neff – Social media is here to stay. It’s the one source to stay connected to the thing that matters most: the customer.

 

Leveraging social media: What are its key benefits? What is it good for?

  • Helps companies influence brand awareness and reputation
  • Increase rankings in online traffic to company website
  • Generate sales or leads

What are some strategies that can be used for leveraging social media?

Mary Neff – Facebook and Twitter are just two of the platforms we use to give the ultimate customer experience. The power of conversation is what leads to great success with social media.

However for some companies like Avon, it is difficult to manage social media with the many products that are produced under one line.

Deborah Radcliffe – The secret is to focus on the key messages you’re sending to whom you are targeting.

Social media policy

Defining Social media policy

Are there any policies we should set forth when creating social media policy?

  • Social media communication managers should encourage workers to engage in a responsible way
  • Start with the customers: Get to know who they are and inform them of your products
  • Use social media to provide credibility to your customers

How do we measure our company’s social media effectiveness and ROI?

  • With tools like SiteCatalyst companies can measure analytics and reporting to effectively see how much traffic is being generated to any page source after using social media.
  • The key is to set goals within your social media plan and use the data you find out which topics or products are more likeable/talked about in order to get to know your customers in order to offer them more of what they love.

A few conclusions on leveraging social media:

  • It is important for companies/brands to define which social platforms are relevant to their target audience.
  • Mary Neff- Jet Blue has been able to use social media to identify our problems and not just smooth over the symptom. We identify what is actually wrong with products we offer based on the customer feedback just from our social feeds.
  • Use social media to not only drive consumers but also to get them to stay intrigued with your company.
  • Social media is like dating. I will follow you because I like you

Speak-up: From a Meeting Room to an Auditorium

By Sophia Gordon

During the recent Red Shoe Tuesday event at the New York Times, amazing personalities, in various stages of their careers got together to find out from each other how to become a great presenter, gain confidence to share one’s viewpoint, and deal with disagreements.

Here are some of the most salient pieces of advice the Experts in the group had for the Explorers:

Yvette Sánchez – Identify what makes you uncomfortable.

Diane Librizzi – Don’t let negative attention deter you…Know what you want…identify your goals.

Sandra Ortiz Juarez – Be prepared and throw titles and positions out the window.

Debra Corbin – Respect differences of opinions.

Sheena Ghura – Expect “positive friction.”

May Moy – Be mindful of your posture and body language. Diffuse a situation before it becomes a situation.

Laura Dee – Prepare the challenging personalities before the meeting.

Nicole Legister – Don’t be afraid to use humor.

Arlene García – Practice, practice, practice.

Additional Advice

Be yourself.

Own the room.