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Powerful women lead in many ways: Adrienne Arsht proves it!

Powerful women are not only the CEO’s of their organizations but also philanthropists and deal-makers who exercise their influence behind the scenes. Adrienne Arsht has led both from the front and from the back throughout her career, depending on what the situation called for. Discover how she became a great influencer!

The making of a powerful woman

Powerful women like Adrienne Arsht use their influence in local and national issues

Powerful women like Adrienne Arsht use their influence in local and national issues

Adrienne Arsht is the daughter of the Honorable Roxana Cannon Arsht, the first female judge in the State of Delaware, and Samuel Arsht, a prominent Wilmington attorney. Upon graduation from Villanova Law School in 1966, Arsht was the 11th woman admitted to the Delaware bar – her mother having been the 5th. She began her Delaware law career with Morris, Nichols, Arsht & Tunnel.

In 1969, she moved to New York City and joined the legal department of Trans World Airlines (TWA). She then became the first woman in the company’s property, cargo and government relations departments.

She moved to Washington, DC in 1979 where she initially worked with a law firm, then started her own title company before moving to Miami in 1996 to run her family-owned bank, TotalBank. From 1996 to 2007, Adrienne served as Chairman of the Board of TotalBank. Under her leadership, the company grew from four locations to 14 with over $1.4 billion in assets. In November 2007, she sold the bank to Banco Popular Español and was named Chairman Emerita of TotalBank.

Powerful women take leading roles in civic and artistic organizations

Adrienne Arsht has been a generous patron of the arts for a long time. Here with Kevin Spacey.

Adrienne Arsht has been a generous patron of the arts for a long time. Here with Kevin Spacey.

But business has not been her only passion. As it’s often the case with powerful women (and men,) over the years she has taken a leading role promoting artistic, business and civic growth in the three cities she calls home: Washington, D.C., Miami and New York.

She is Founding Chairman of the Adrienne Arsht Center Foundation in Miami, Florida where her $30 million contribution to Miami’s Performing Arts Center in 2008 secured its financial footing and ensured quality cultural programming. In her honor, the Center was renamed the Adrienne Arsht Center for the Performing Arts of Miami-Dade County.

Her support of the transformation of Lincoln Center’s facilities and public spaces was recognized with the dedication of the Adrienne Arsht Stage in Alice Tully Hall. Adrienne has recently spearhead the creation of the Adrienne Arsht Center for Resilience at The Atlantic Council where she also endowed the Adrienne Arsht Latin America Center in 2013 to focus on the role of South America in the trans-Atlantic world.

Over the years, Adrienne has generously donated funds and resources to numerous organizations. In 2008 she became the first, and still is, the only woman to join the Five Million Dollar Roundtable of United Way of Miami-Dade.

Adrienne Arsht, lawyer, businesswoman, philanthropist

Adrienne Arsht, lawyer, businesswoman, philanthropist

RSM: You’re a widely recognized patron of the arts. How did art enter your life and what makes it so important?

Adrienne Arsht: My passion for art comes from my parents. There was always music in the house. My mother played the piano.  I took piano and ballet lessons.  Every Saturday we would listen on the radio to the Texaco live broadcast of the Metropolitan Opera. I was fortunate to go to theater in Wilmington, Delaware and New York City to experience Broadway. I cannot imagine a world without the arts. When giving to the arts, you are preserving the essence of civilization for now and for hundreds of years to come. It is thrilling to know that a gift to the arts will be shared by people in a future we can’t even imagine. Art is part of who we are and helps define us. It has been treasured for centuries and will continue indefinitely.

RSM: Could you share the role philanthropy plays in your life?

AA: Philanthropy is not just about giving money – it is about giving one’s time as well. It is the footprint that we leave.

RSM: Many of your signature gifts have been to large performing arts complexes. Why have you chosen those as a focus of your philanthropy?

AA: A performing arts complex offers an extraordinary value to a city. It brings the arts in their many forms  to everyone of every generation and every interest. The Arsht Center has played a key role in the resurgence and transformation of the immediate area, the city of Miami and beyond.

Another powerful woman you should read about: Lisa Lutoff-Perlo!
Adrienne Arsht, one of the most powerful women in America, meets with Mexican president Peña Nieto in the context of her work with the Atlantic Council.

Adrienne Arsht, one of the most powerful women in America, meets with Mexican president Peña Nieto in the context of her work with the Atlantic Council.

RSM: You are very involved with causes in Latin America. What’s your motivation?

AA: In 1996, I moved to Miami to run TotalBank. After selling the bank in 2007, I moved back to Washington, DC. But, it became immediately clear to me that there was a need to find a way to integrate the interests of Latin America with Europe and the United States to shape the global future and create a broad community of common values. In 2013, this became a reality with the creation of the Adrienne Arsht Latin America Center at the Atlantic Council. This Center is dedicated to forging an effective Latin America-US-Europe partnership of common values and shared interests.  I am thrilled to spearhead an initiative that will embrace Latin America as an integral part of the transatlantic world and give this vibrant region the recognition it deserves.

Two powerful women: Adrienne Arsht and Christine Lagarde, Managing Director of the International Monetary Fund

Two powerful women: Adrienne Arsht and Christine Lagarde, Managing Director of the International Monetary Fund

RSM: Negotiating is an art in itself. What were some of the key takeaways from negotiating the sale of TotalBank, your family owned-bank to Banco Popular Español in 2007?

AA: One Word – Patience!

RSM: How would you describe your leadership style?

AA:

Don’t whine.

Life is not fair.

Just deal with it.

Humor and laughter.

Raised voices and four letter words do not get you anywhere!

RSM: Would you share with us one of the worst mistakes you made in your career and what you learn from it?

AA: I decided to reinvent Casual Friday and make it more a Dressed Up Friday based on our wonderful holiday party where everyone looked simply glamorous and festive. The idea was good but I had not taken into consideration how the employees would be able to do this. Coming to work on subways and buses or dropping children off at school would not work in party clothes. So lesson learned: When wanting to implement a new idea make sure you get full buy in on the project before putting it out there!

RSM: How do you want to be remembered?

AA: I want to be remembered as a good friend and someone who had courage. Our time on earth is a gift. We pay rent for the time on earth and that rent is how we give back. Making the world a better place is the basis for all I do. I learned these values from both my parents.

My Mother was compared to Joan of Arc – someone willing to die for a cause. I hope that I would do the same.

 

In Historically Male Occupation, Ilya Marotta Leads Panama Canal Expansion

Her pink safety helmet and vest have become iconic in a a historically male occupation. Ilya Espino de Marotta is the Panamanian engineer who led the execution of the Panama Canal Expansion Program. Get inspired!

RSM Hall of Fame

RSM Hall of Fame

The new Panama Canal was inaugurated June 2016. An engineering feat that enables cargo ships with a capacity of more than double the current one, to pass between the Atlantic and the Pacific, which substantially reduces transportation costs of goods. Today we spoke with the leader of the project. An interview that will change your perspective on what you can or cannot achieve even when you enter a historically male occupation or field. This is why Ilya Marotta is in the Red Shoe Movement Hall of Fame.

The first Step towards a traditionally male career

RSM Hall of Fame 2017 honoree: Ilya Marotta, Executive Vice President, Panama Canal Authority

RSM Hall of Fame 2017 honoree: Ilya Marotta, Executive Vice President, Panama Canal Authority

What awoke in you an interest for engineering? How did you start your career?

I had won a Fulbright scholarship to study marine biology in the U.S. The ocean is a passion of mine. I loved to scuba dive and I loved Jacques Cousteau. A year and a half after returning to Panama, when I saw the work opportunities in Marine Biology weren’t the best, I decided to change careers. I gave up the scholarship because it was for that specialty at a specific university. So, I started to look for schools in the U.S. that had careers that would have something to do with the ocean and ships.. I was always very good at math and physics and I chose Marine Engineering because I was going to work with ships. My father told me he would only pay for four years of college and I wouldn’t have the three summers required for the sail practice. I chose a school that wouldn’t require me to sail in order to get my degree. So that’s how I applied and got accepted to Texas A&M University, which would give me the Marine Biology degree without the sailing requirement. So, I ended up studying Marine Engineering not because it was my passion but because it was close to the ocean. Once I graduated and came to Panama and started to work on the Repairing Dock of the Floating Equipment of the Panama Canal, however I fell in love with my career. It was very gratifying to design something in the office, go to the workshops where they built it, and then seeing the ship in operation with design I had made.

We could say then that you came into this career path from the sideways and you found the pleasure in it along the way.

Of course! 30 years ago we had a different mindset. Today we value choosing something that you are passionate about and that you enjoy doing. But at that time it was more like: “You have to get a job”. It was a more traditional system. So I started with what inspired me (Marine Biology), and I changed to a more practical career (Marine Engineering.)

And did you have the support of your parents, especially your father, to pursue what at that time (even more than today) was seen as a historically male occupation?

Yes, 100%. Both parents supported my choice at all times.

In a historically male occupation, Ilya Marotta inspires women in the workplace

In a historically male occupation, Ilya Marotta inspires women in the workplace

The role of sponsors in a historically male occupation

As you progressed in your career, what do you think was the role played by sponsors? Do you think they are an important factor to reach the highest levels in a male dominated profession?

It’s what paves the way, especially in a profession where there are no women. If I had not had the support of my various bosses at different stages, I would not have been able to get to where I am. The way I won the support of these sponsors is with dedication, work, ethics and transparency. Once your boss sees your professional skills, it opens opportunities.

All the people who have given me opportunities for promotion have been men. So sponsors are definitely needed, but their support is earned by the work one does.

Leading the Panama Canal Expansion, Ilya Marotta broke gender barriers in historically male occupation

Leading the Panama Canal Expansion, Ilya Marotta broke gender barriers in historically male occupation

Overcoming obstacles

What were the most important obstacles you had to overcome in your career?

I remember that when I was in the repair dam, a professional diver position for the Canal opened. I was a professional diver. I had done outside diving jobs, and I applied for the job but they did not fill it. Officially they told me that they were not going to fill the post at that time, but I knew they did not want to pick me because I was a woman. But you overcome those obstacles and learn from them. It has happened to me in other positions where I wasn’t chosen because of company politics. You have to make yourself known, because otherwise you do not move. In order to get to my current position I had to have the support of my direct boss, and my boss’ boss, because it was a position ratified by the board. One of the administrators at the time was very candid and told me that these positions are not reached by merit and professional ability. You also have to do a little lobbying. I was fortunate that my boss did the lobbying for me.

Ilya Marotta inspires you to take on challenges to prove yourself

Ilya Marotta inspires you to take on challenges to prove yourself

Advantages of women in a traditionally male profession

The expansion of the Panama Canal must have been one of the biggest challenges an engineer can face. In a male-dominated profession what do you think was your advantage as a woman to carry it out successfully?

You have to have a lot of emotional intelligence. You can’t take things personally. It is a big project, and you have to deal with many people, many contractors, and in this type of projects problems always come up. Things are not easy and simple. So when something happens, you have to look at it from both points of view: Your own and the contractor’s. I think I had the ability not to take things personally. To think that they are just situations and everyone is defending their own interests. Throughout this process of many years that we have been at work on this project, I had the ability to negotiate and be conciliatory.

In a male dominated occupation, Ilya Espino de Marotta has shattered the glass ceiling

In a male dominated occupation, Ilya Espino de Marotta has shattered the glass ceiling

What do you think is the impact of resilience, a trait that is abundant in Latin American people and particularly in women?

It is extremely important because you cannot let failures or errors discourage you. You have to always go forward, have the ability to overcome obstacles. What I always tell people is that they shouldn’t do something to prove anything to anyone. Do it because it is what you want and because you want to prove yourself that you can do it. I did not choose this career to show anyone that women can do it. I chose this career because it was something that caught my attention and I wanted to climb its ranks because I like it.

I have seen some photos in which you wear a pink helmet and vest, which highlights what is evident: that you are woman in a male occupation. What has been the effect?

It has been fantastic! Although in the beginning I did it to prove to myself that I could reach this position. In Panama women in traditionally male professions have proliferated but reaching a high rank in a male dominated career is very hard. So when I was in NY, at one of my son’s medical checkups, I told my husband, “I feel like I should buy myself a pink helmet to show that a woman can get to this position.” I saw it in a catalog and I ordered it. Now it has become an icon and fills me with pride for what that helmet represents for many other women. I get messages from women who tell me that they have sent the photo to their 9-year-old daughters saying, “Look at how women can reach leadership positions.” It was not planned, but the result has been nice. It sets you high standards, because now people expect more from me. I have to show that it’s doable, no longer just for me, but for those who see me as hope for themselves, as an example.

Ilya Marotta supports #RedShoeTuesday

Ilya Marotta supports #RedShoeTuesday

Advice for young people and women interested in entering a historically male occupation

What advice would you give to a young woman today who is deciding on her choice of career or study?

Definitely do something that you are passionate about. I had the blessing that although Marine Engineering was not my first love, over time I found in my profession something that fulfills me and I am passionate about. When you do something that you like, it brings out the best in you. Also, do not be afraid of challenges or changes. Whenever you get a chance, never think that you cannot do it. When I applied to different positions, maybe I did not know everything that they asked for, but I knew I could learn it. Finally, be a transparent person, treat everyone equally, be the same person in all environments where you work.

Any particular advice for those women who are thinking of entering historically male dominated fields?

Don’t take offense at everything in a world of men because they have their way of managing themselves and of being with each other. You cannot expect them to change for you. You have to adapt, as long as they respect you. For example, if they joke in a certain way, don’t get scandalized, unless of course, it’s something that refers to you. I learned how to deal with that, and so I earned men’s respect. It’s not about becoming a man either. I’m happy with them giving me their seat or opening the door for me. It’s about making it so you can coexist like men and women together pleasantly. And trying to be conciliatory, rather than antagonistic, that has also helped me a lot in my professional career.

Connect with Ilya Marotta via Twitter @MarottaIlya

Alexia Keglevich: A CEO With Effective Red Shoes

Alexia Keglevich is the Global CEO of ASSIST-CARD. Today she reveals her journey from messenger at age 16 to CEO of the world’s leading travel assistance company.

RSM Hall of Fame

RSM Hall of Fame

Her offices in a smart building in Buenos Aires never keep her away from the reality of her clients. Alexia Keglevich travels all over the world visiting the 36 countries where her company operates, to evangelize a culture of help, from human being to human being, in which she deeply believes. Upon learning of my plans to go from her offices in the neighborhood of Saavedra to my next appointment in downtown Buenos Aires, Alexia Keglevich (or Alexia as she prefers to be called,) arranged for Abel, her personal assistant, to take me. “We’re here to help,” she said as if it where the most natural thing to do.

From the various positions she has held in the company, Alexia Keglevich has played a transcendental role for the consolidation and expansion of the business. At 16 she joined ASSIST-CARD, the company founded by her father, as a messenger. Her ability and desire for improvement led her to launch and develop the Marketing and Advertising area of the company. For 10 years she held different positions within the organization, specializing in new product development and in the design of commercial strategies. She also led the expansion of the business to Southeast Asia.

RSM Hall of Fame Alexia Keglevich Poster

RSM Hall of Fame Alexia Keglevich Poster

After leaving the company for a few years and continuing her professional development at Banco Río (now Santander Río) as credit cards leader, in 2000 Alexia returned to ASSIST-CARD as Executive Director. In 2006 she was appointed CEO for all global operations. Since her return, the company has multiplied its sales eight times, diversified its lines of business, and developed new sales channels, products and services.

In 2014 she was recognized by the Latin Business Chronicle magazine (LBC) in their annual ranking of “The Top 50 Executive Women of Latin America.” And today she’s in the Red Shoe Movement Hall of Fame!

Alexia Keglevich holds a degree from the Universidad Argentina de la Empresa (UADE) and an MBA in Business Management from the IAE Business School.

Getting to know Alexia Keglevich

What personal characteristics make you an effective leader?

Perseverance and intensity. I am an eternal dreamer. I am convinced that anything is possible. Also, I think I have a contagious energy, which makes people follow me because they see me in continuous movement. The key to success is listening and talking to everyone in the company and approaching the “other” in a way that you are a peer side to side. That way, it’s easier and more rewarding to understand the situation or the ask of the other person. The ability to empathize, and to be sensitive also forge the type of leadership personality with which I identify. Leading by example is critical. Being consistent in what you do and what you say is basic.

Alexia Keglevich partners with TECHO organization to build homes for the less fortunate

Alexia Keglevich partners with TECHO organization to build homes for the less fortunate

What were some of the hard and soft skills you had to learn to become a CEO?

Hard: I had to learn all the financials of the company and the P&L, which bores me. But for this position I have to understand that since it’s a necessary aspect that I must master to make informed decisions (aside from the advice given by my collaborators, and specialists in this area.) Soft: I cultivated these skills as I went. I don’t know if a leader is born or made. I think it’s a combination of what your life and your experiences. Maybe you could be a leader as a kid and maybe something happened that prevented you from having the capacity to lead.

Personally, I was marked by the period of 1994 -1995 when I went to open ASSIST- CARD in Asia where the majority of the population was Muslim. That opened my mind early on and gave me the ability to adapt, which I don’t think I would have without these experiences. Just imagine, at that time I had to organize the entire trip and meetings via fax, without knowing before arriving at the scheduled meeting if it would come to pass or if it was canceled. Technology without a doubt is certainly a great ally for these issues (and many others.)

That made me grow a lot and have a ton of experiences. It taught me to be humble. I was 25 years old, and arrived to an unknown country where I would try to get customers, sell my services, etc. In addition, I was also a very young mom and that in itself gave me the ability to understand certain situations early on in life. Things were not easy. Coordinating family and my career… I learned in the school of hard knocks.

Alexia Keglevich has an open door policy. "I believe in been a peer. Standing side by side with every one"

Alexia Keglevich has an open door policy. “I believe in been a peer. Standing side by side with every one”

Successful negotiation according to Alexia Keglevich

How did you learn to negotiate?

One of the greatest negotiators I met in my life was my father. He taught me a lot! Now, when I see myself in the very moment of a negotiation, I see in myself many aspects of my dad when he was in those situations. With the great distinction that I am a woman, which has allowed me and continues to allow me to use my femininity as an advantage, and not a disadvantage. For me, entering as the only woman in a meeting is an advantage. I think I’m an excellent negotiator. I am clear on what I want to achieve, what I am willing to concede, and what I’m not.

What are some of the negotiation strategies that have worked for you the best at the highest levels?

Alexia Keglevich, CEO, ASSIST-CARD in her office at a green-building in Buenos Aires.

Alexia Keglevich, CEO, ASSIST-CARD in her office at a green-building in Buenos Aires.

Knowing perfectly where I want to go, what I’m willing to give up and what I’m not. Having a plan of action. Imagining myself in the negotiation. Doing a little role-playing in my head. It’s something very personal. What happens if you tell me something, how will I react and what will my offer be.

Can you project executive presence and maintain a feminine style? Tell us how.

Absolutely. It’s true that women have another sensitivity. We have an ability to multitask that is not easy to find in a man. Historically women have done the multitasking so that the ability to have your mind on several things at once is particular to women.

Sometimes women are self-limiting when they think about the family because they ask themselves: “What do I do? Do I have children now or later?” You can plan your family and grow in your work environment. One thing, though. You have to make it clear to the bosses because there is a preconception that a 30 year old woman will want to have children, and so she is not offered opportunities. They don’t even ask her if she wants it. You have to be upfront about it.

I read an interview where you commented that during the time you started working on ASSIST-CARD for your dad, his expectations for you were very high. And you said that at that time you became a perfectionist. How has perfectionism affected you in a positive and negative way?

I am an eternal perfectionist. I permanently question the status quo because I am convinced that we can always be better. It probably comes from when my father was the CEO of ASSIST-CARD. When I joined the company at age 16, he told me: “You have to be much better than the best, because you have to set the example and because you are my daughter.” If I came in a minute late, he made me lose the bonus that represented 80% of my salary.

Is it good to be a perfectionist? On the one hand it helps me because I’m in constant improvement mode. And on the other, the negative part, is that I demand of my environment as much as I demand of myself. That can cause teams to become frustrated because I ask more and more and the team that is giving their maximum feels that nothing is good enough.

Faced by bad news, the thought that helps me to get ahead and not to succumb is to think of how others have come out of worse situations. This helps me strengthen myself and come out ready to act with tactics that will allow me to get out of that bad situation. Holding on to that thought is crucial to getting out of any personal or professional crisis.

Raised to seek perfection, Alexia Keglevich is always looking for ways to improve.

Raised to seek perfection, Alexia Keglevich is always looking for ways to improve.

Alexia Keglevich on organizational culture

What are some of the most effective strategies you have implemented to accelerate the growth of women in your organization?

We are more women than men. However my direct reports, the C-level, are all men. The third line is more women than men.

Since I took lead in the company, machismo as a norm has disappeared. At the time my father was leading, there were no fathers taking their son to a school event, or to a doctor. That was what women did. Now, both men and women have a duty to care for their children, so the request to “go out for a school event” is even. For us the family is a critical support system of our people. If the family is not happy with the person working at ASSIST-CARD that employee will not be happy. I try to make sure that male collaborators are sensitive to the demands placed on women. I talk a lot from the heart. Not from the formality of a leader. I am Alexia. I hate being called CEO or when people call me by my last name.

I believe that this sensitive and from-the-heart part is what will serve us through this tough time of full-time technology, which is already here and will continue to grow. There won’t be any robot that gets excited like we do. I can no longer stand calling in to a customer service center in the U.S. and getting a robot. Something that is increasingly used because of costs. It is much more important to be “hearts tending hearts” than to be “robots tending hearts.”

Alexia Keglevich speaking at X Extreme. Always speaking up for equality and inclusion.

Alexia Keglevich speaking at X Extreme. Always speaking up for equality and inclusion.

How do you use technology to maintain the culture of the organization even when ASSIST-CARD was bought by an American company, Starr International?

The sale of ASSIST-CARD was the most important negotiation of life. And within that negotiation one of the things that I negotiated was to keep the culture of the company free of any external culture. This part of the negotiation is the one I’m most proud of. And I did it directly with Maurice R. Greenberg, Chairman and CEO of Starr International. He understood that this company was different and that its greatest asset is its culture. We love helping. We love what we do. No one can come work for us if they don’t want to help.

We handle 36 countries from Argentina. Bringing our culture to all these places is becoming increasingly difficult, but the culture is becoming ever more important. Technology is a great ally, although nothing replaces the “face to face”. Nothing replaces being in the other person’s red shoes. In every trip I make I sit down with the salesmen, the couriers who travel on motorcycles, the people who serve coffee. Each city has a different reality but the culture must be the same. I have groups in Whatsapp so I can talk to everyone of our employees. I send voice messages so they can hear my tone. Technology helps to continue to expand and evangelize the values that make the organizational culture of ASSIST-CARD.

You can follow Alexia Keglevich on Twitter.

Be a great leader in difficult times and expand your influence

In times of social, political or economic uncertainty, everyone looks for a great leader. If you stand up, you will not only lead your people but expand your influence in the process. Here’s how.

There’s an enormous amount of discord, improvisation and overall uncertainty in America and the world right now. So what do you do if you are in charge of an organization or a group of people who are increasingly nervous? It’s not easy or simple to be a great leader in times like this. After all, you have to protect your employees and your stakeholders’ interest and those two things can often be at odds. Yet this need not interfere with the role you can play as a great leader who inspires confidence and trust.

Case in point, in the face of the current negative narrative being built around immigrants and women, you have an opportunity to become a beacon of stability and stand out as a great leader. You have a chance to inspire unity at a time when many of your employees  dread getting out of bed in the morning. If they feel their workplace embraces their uniqueness, respects differences, and encourages an ongoing dialog about difficult topics, they will feel safe.  As a result, not only will you retain your best talent, but you will also attract employees and customers who value a company that stands for true diversity and inclusion.

If you want to be considered a great leader, you can't hide in difficult times. You must take a stand.

If you want to be considered a great leader, you can’t hide in difficult times. You must take a stand.

Learn more on leadership from Sergio Kaufman of Accenture

How do you show you are a great leader?

There was never a better time to double down on your diversity and inclusion efforts. To make sure they don’t stay as mere rhetoric but that they are real, palpable initiatives, procedures, mindsets, etc. Here are a few ways to do it.

1Get sponsorship for your D&I initiatives from the very top. Be consistent. Get your C-suite team behind any initiatives wholeheartedly.

2Establish clear D&I goals and tie them to executive compensation. When you tie in performance and compensation, you create a shortcut for getting people behind initiatives they may have considered “nice haves.” Suddenly, these become business priorities.

3Measure your initiatives, scale up and expand those that work well. We all know the saying, “That which gets measured gets done.” So find the right way to measure the success of your initiatives so you can quickly build on them.

4Offer opportunities of exposure to women and minorities. If you’re promoting the virtues of more inclusion at the top, you must offer your diverse talent opportunities for visibility. Again, consistency is the name of the game. If you offer people training and development programs and then fall short of bringing them along for the ride, you’re not putting your money where your mouth is.

5Highlight publicly the work your women & minorities do. Public praise goes a long way to attracting visibility to people who might otherwise go unnoticed.

Great leaders like Richard Branson understand that his role is to impact people's lives.

Great leaders like Richard Branson understand that his role is to impact people’s lives.

Expand your leadership reach

A great leader exercises leadership both inside and outside of their organizations. So flaunt your leadership by sending strong inclusion messages to your current and potential clients on traditional and social media.

1Create marketing campaigns directed to women and minorities. They must underscore respectful, empowering, positive, optimistic messages regarding people with different backgrounds, religions and points of view.

2Clearly condemn messages that stereotype different groups and messages that promote fear  of the other, or hatred.

3Support the work of other organizations. Align yourself with organizations like the Red Shoe Movement that promote issues of equality in a positive way.

By taking these very simple steps you will be standing out as a great leader. One who stands on the right side of history.

 

 

 

3 Networking Strategies Shy Professionals Can’t Miss

No matter how you slice it, your career health depends on your relationships. Here are three powerful networking strategies that work even if you’re shy!

A lot has been written about developing your network. But if our monthly Step Up Plus coaching sessions are any indication, this continues to be an activity most of us could learn a bit more about.

One of the most effective networking strategies: find ways to support the people in your network!

One of the most effective networking strategies: find ways to support the people in your network!

Steal these Networking strategies

I’ll keep it short, sweet and to the point. Let’s look at three particularly effective networking strategies you can start implementing right away.

1Be the organizer

No doubt, this is one of my favorite networking strategies. Nothing beats the opportunities to expand your network like being the organizer of anything. Think about it. Just for starters: The organizer manages the agenda, the guest list, and the communications. Three great touch points for networking. So whenever in doubt, organize. Conferences, webinars, workshops, after-hours, small get-togethers where you can introduce people to people, anything of value. And if you are shy or introverted, partner with a colleague who’s more outgoing or extroverted. You can divide the activities and conquer.

The day of the event, it’s always easier to network alongside another person who knows you well. You can take turns to introduce each other and to highlight the other person’s virtues. In this case, not only would you have your co-conspirator with you, but also people will approach you, as you will be their hostess. This makes it easier to meet people. It saves you from having to approach them yourself.

Among the best networking strategies you can practice is to be on the organization side of things.

Among the best networking strategies you can practice is to be on the organization side of things.

2Make yourself useful

Whenever I’m invited to a party or to an event where I don’t know many people I find my way to the kitchen or any other “behind the scenes” area to offer my help. When I’m more engaged with the organizers of the party or event I feel less anxious about not knowing anyone there. It’s easy to make friends when you’re helping out. The secret is to do it tactfully so your host feels grateful for the extra pair of hands rather than annoyed that you’re overstepping. For this networking strategy to really work, you can’t just make a general offer such as: “Let me know if there’s anything I can do.” Because most people will respond with: “Thanks, but we have everything under control.”

My approach is to identify the people who are actually busy preparing, guiding guests to the coatroom, setting up any event materials, and clearly say: “Give me something to do.” Or, “tell me what I can do to help.”

Being on the helping side of things has many advantages:

  • Exposure: It’s easier for others to notice and remember you.
  • People get to know you as you’re working alongside them.
  • Playing a role takes away from standing awkwardly waiting to “meet” people.
  • It gives you an excuse to talk to strangers: “Are you looking for the coatroom? Let me show you were it is. By the way I’m so and so, nice to meet you.”

Here’s the caveat: Don’t become “the help” in the way in which often the help is invisible. Use this role as a chance to meet others reducing the stress that you may feel in these situations.

A great example of this took place in Argentina a few months ago. We invited Nathalie Stevens, the founder of La Fundación de los Colores (an NGO that trains women in vulnerable neighborhoods to do professional make-up,) to join us at an event we were doing at Universidad Austral. Rather than coming on her own, Nathalie asked if she could bring three of her women to do our team’s makeup. They had a chance to become acquainted with the Red Shoe Movement team, we introduced them to journalists and key contacts, and they interacted with others at the event from a completely different place than they would have, had they just attended as participants.

We invited la Fundación de Los Colores to one of our events. Instead of just attending they asked if they could do our makeup. Making yourself useful is a great networking strategy.

We invited la Fundación de Los Colores in Argentina to one of our events. Instead of just attending they asked if they could do our makeup. Making yourself useful is a great networking strategy. https://www.facebook.com/lafundaciondeloscolores/

3Amplify others’ agendas

Not your traditional networking strategy, but one that proves infallible and that you can carry out regardless of how shy you are. You do have to be active in social media, though.

This is how it works:

  • Identify the people you’d like to actively network with.
  • Start interacting with them via social media by amplifying their messages, and commenting and sharing their posts. Be careful not to cross the line and become a stalker. 🙂
  • If you have a chance to help them, do. Whether it is by introducing them to someone useful, bringing them as panelists to one of your company’s events, etc.

It doesn’t really take much to be noticed by someone who you’re helping them. As long as you remain professional, it won’t be long before you can establish a connection that can easily be moved into the real world. If that’s what you want.

Here’s the caveat for this networking strategy to work: Even though you’re approaching someone via social media, it doesn’t mean you can skip the natural steps you’d take to build an in-person relationship. Build trust before you expect anything else. And always be the first one to offer help.

Sharing via social media a presenter's slides supports their agenda by amplifying their work. It's hard not to get noticed when you're helping someone.

Sharing via social media a presenter’s slides supports their agenda by amplifying their work. It’s hard not to get noticed when you’re helping someone.

Now go out and practice these networking strategies in real life. I’ll be waiting to hear how you do. And if you have some amazing tips, please share them here!