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Art of Self-Promotion – Principles, Strategies & Your Script

The art of self-promotion, is essential for success. Find out the main principles that rule this leadership competency, the winning strategies and how to create an influential conversation about your value.

In my last self-promotion post we discussed how essential a leadership competency it is. Today, I’m sharing with you insights on the art of self-promotion than few people reveal. Let’s get started.

Part of mastering the art of self-promotion is to learn to include the contributions of others as you naturally weave-in yours in a conversation.

Part of mastering the art of self-promotion is to learn to include the contributions of others as you naturally weave-in yours in a conversation.

Principles to Help you Embrace the Art of Self-Promotion

The art of self-promotion is strongly anchored in your personal brand. And in order to brand yourself you must first understand your personality, passions, interests, and talents. Performance alone won’t speak for itself. Self-promotion is a leadership competency that is essential for communicating your talent and establishing your credibility.

  1. First, ‘know thyself’ – Understand your personal value proposition. Authenticity is the foundation of the art of self-promotion. It provides you with the confidence you need to communicate the value you add to the organization. A little later, I will provide an exercise to allow you to write a clear script that identifies your strengths in ways that speak to the language of business outcomes. Your personal value proposition should be complimentary to the business needs, and in alignment with others’ goals and interests. Including others on your self-promotion formula can help you minimize, or avoid, resentment. Your personal value proposition should encompass past achievements, current impact, and future potential contributions.
  1. No one climbs Everest alone – There is a myth that self-promotion means to advocate for oneself. In other words that it’s about stating ‘just the facts/ just MY facts’. But the reality is that there are a variety of different methods you can use to showcase your talents. Speaking about your teams’ accomplishments is another effective way to expand your own leadership and gain visibility. By doing so, you indirectly showcase your judgment, decision-making skills, and contributions while you promote others.

5 Key Strategies to Ace the Art of Self-Promotion

To strategically, and healthily self-promote, as well as endorse and promote others consider these actions:

1Personal Board of Directors (Sponsor, Mentor, and a Peer Advisor): Create a group of support to ensure you have people with your best interest in mind who can help you build and promote your personal brand. Personal branding is about people’s perception of you. Of the image you project. You don’t need to do it alone. Your Sponsor is a champion, your Mentor is a guide, and your Peer Advisor is a consultant that sees you in action and gives you feedback to keep you honest and in alignment with your goals.

  • Sponsor: strategically seek the support and championship of someone with a position of authority and visibility to help you build awareness of your accomplishments. Someone who believes in you and fights for your legacy.
  • Mentor: strategically select someone to advice you on how to navigate the culture of the organization, identify key relationships to foster, and coach you on how to be effective. Someone who encourages and guides you to take calculated risks (such as accepting stretch assignment to display your potential.) Someone who can celebrate your boldness and who helps you recover when something doesn’t go as planned.
  • Peer Advisor: choose a colleague with whom you have frequent interactions and sees you perform in most aspects of your job. This is a person with a clear understanding of your role and responsibilities, including your cross-functional and multidisciplinary expertise. This person also needs to be clear about your goals and the support and guidance your Sponsor and Mentor provide in order to give you just-in-time feedback on how you are doing. This person is your “guardian angel,” someone you trust enough to be vulnerable with.

2Networking: attend professional events and make strategic and meaningful connections. Seek opportunities to share and collaborate in these forums. Actions speak louder than words, assuming an active role in these forums (being a panelist, facilitating a workshop, committing to a speaking engagement, etc.,) will allow you the opportunities to display your talents. This is a chance for people to learn about you in an indirect and modest way. One last note: Make sure to reciprocate if you rely on other people to give you a boost!

3Buddy System: establish a group of colleagues or friends with a shared goal of supporting and promoting one another. (This is at the core of the Red Shoe Movement Principles and what their methodology is all about.) This could be done in meetings, social media, and professional networks. You can support the effort by publicizing each other’s wins. All of this can be done in the spirit of promoting one another, but also of sharing knowledge.

4Passive: this is a subtle way to “feature” your accomplishments. Display awards, prices, recognitions, important degrees or certification in strategic places in your workstation. When you do it in good taste it becomes a quiet endorsement of your brand. Keep a professional bio available. Have a concise, yet relevant profile describing your qualifications in social media platforms including LinkedIn, Twitter, Blogs, etc.

5Just the Facts: this is how most people know about self-promotion. But “just the facts” it’s not only about giving a “speech” where you talk about your accomplishments. Weaving the facts into a conversation can be a very effective yet subtle method of self-promotion. (See an example below.)

For your personal brand to have a positive impact it must be authentic. That provides the foundation to talk about your value.

For your personal brand to have a positive impact it must be authentic. That provides the foundation to talk about your value.

A Winning Script to Effectively Share Your Value

Now that you have the principles and the strategies, here is a suggested three-prong self-promotion script to help you effectively communicate and showcase “just the facts.”

  1. State the current paradigm (the business challenge and/ or potential )
  2. Determine how to introduce the challenge into a “boast.”
  3. Make the boast, and give credit where credit is due!

Example of a Three-Prong Self-Promotion Script:

Rebecca, I just successfully closed the mega-deal with XYZ Company we’ve been working on for sixe months. It was not easy, as they are strong negotiators, but with the support of our research team, I drove home a $10 million dollars deal.

Notice the emphasis on your strength in handling a difficult negotiation, the inclusion of your team, and your ability to close a deal that will have a great impact on the bottom-line.

Final Words on Self-Promotion

Self-promotion is strongly anchored in your personal brand

Self-promotion is strongly anchored in your personal brand so it’s critical to understand who you are before you talk about your value.

The art of self-promotion is critical for one’s success no matter what your position in the organization. A word of advice, it takes practice, practice, practice. Practice makes perfect and it gives you confidence. Think about this: Professional salespeople make hundreds of sales calls a day. This constant repetition makes selling less scary. Similarly, the more you practice, the more natural your self-promoting becomes.

Remember to talk about outcomes, be matter-of-fact, make your self-promotion relevant, draw future applications, and individualize your accomplishments while including others!

 

 

 

 

 

 

 

 

 

Your personal brand already exists. Are you aware of it?

When I ask the members of our Step Up Plus program “what is your personal brand?” most of them stay quiet. They are not sure if I mean the 30-second elevator pitch or something else entirely.

The difference between a 30-second elevator pitch and your personal brand

Your 30-second elevator pitch is more like the ad you can thoughtfully put together to explain who you are, how you impact others, what you are good at, what your goals are, etc. The main difference between your elevator pitch and your personal brand is that you control 100% your pitch. You can’t control 100% of your personal brand because it’s lives in people’s heads.

Your personal brand is quite different from your 30-second elevator pitch.

Your personal brand is quite different from your 30-second elevator pitch.

What is your personal brand?

Simply put, your personal brand is how others perceive you. It’s the image other people have of you. Their experience of you. What makes up your reputation. A collage, if you will, of aspects including your:

  • Presence
  • Behavior
  • Personality
  • Values
  • Sense of humor
  • Speech patterns
  • Relationships
  • Ideas
  • Appearance

And a lot more. So, sure, there is certain amount of control you can exercise over people’s perception of you. You can adjust things like your behavior, the way in which you present your ideas, the kind of relationships you keep, and how you dress. But what about your personality, your sense of humor, or your deeply held values? Those are much harder to change.

Live by your word and you'll build a powerful reputation and memorable brand.

Live by your word and you’ll build a powerful reputation and memorable brand.

Here's a great video on personal branding.

Whether you want it or not, your personal brand already exists

So, why not finding out what it is. A simple, yet effective exercise to get a clear picture of how others perceive you is to conduct your own market research. Send a brief note to a group of 5-10 trusted colleagues, bosses, and even friends. The message should go something like this:

“I’m evaluating my personal brand and would appreciate your insights. Would you share with me the first few sentences or adjectives that come to mind when you think of me? For example: You are hardworking. You are punctual. You seldom join your colleagues for social events. You like to stick to what you know.”

By giving people clear examples of characteristics that are frequently considered positive and others that are not so positive, you show that you want honest answers. It makes people more likely to be open with you. Review the answers you receive and try not to take them to heart. Use them to inform you about your personal brand. Then ask yourself:

Figure out what makes you unique and sharpen your personal brand. You bring it everywhere with you whether you want it or not.

Figure out what makes you unique and sharpen your personal brand. You bring it everywhere with you whether you want it or not.

Do these answers fit with what I think of myself? And also, is this the type of personal brand I need to fulfill my current and future career goals?

If your thoughts about yourself are quite different from the perception of you out there, you may need to work with someone to help you figure out why. This is a good time to consult your mentors.

Here’s the story of a woman who built an amazing brand for her business. Mariebelle. Don’t miss it!

If the perception out there doesn’t support your career objectives, you have to look at the areas where you can make adjustments.

The following suggestions can help you make the largest impact on your personal brand in the shortest time.

1Make your word sacred. When you promise something, deliver. If you know you can’t, don’t commit to it or negotiate a more reasonable deadline. Every time you break your word you affect negatively your personal brand. So avoid putting yourself in this situation at all costs.

2Evaluate the people in your inner circle and aim for top quality relationships. Are they helping you with your brand or imprinting a negative vibe to it? Remember the idea of “guilty by association.” If you hang out with people others respect, they will respect you. I don’t need to tell you that the opposite is true too.

3Be aware of your behavior at all times. A big part of your brand is people’s experience of you and with you. So ask yourself: Do you take advantage of others? Do you criticize others? Laugh at them? Are you ready to lend a hand? Do you volunteer in company projects? Are you dependable? Do you brighten people’s days? Do you think of about what makes others happy? There are a million questions along these lines that can help you figure out how your behavior might be impacting your personal brand.

4Work on your appearance. Whatever your personal style, looking well put together and clean go a long way. Check out our Business Attire Guide for valuable posts on how to use accessories, how to dress for casual Fridays, and so on.

If you are happy with the results of your personal brand research, the only thing left to do is to reinforce it. And using your brand to your advantage.

Here are a few suggestions:

1Leverage your uniqueness. Bring that which makes you different to every role and every position you apply to. Consider this: When you think of your favorite product or person, a salient characteristic comes to mind. That’s how people should think of you. The inspired leader. The change maker. The woman who helps others soar.

2Find initiatives where your personal brand ads value. Where can you make a difference? For example if your brand is: “the multicultural, consensus-building leader,” you can approach a team in need of exactly that.

3Constantly build your brand. If Starbucks stopped offering comfortable chairs, wi-fi and coffee, you’d probably stop going there for meetings, right? They’ve established themselves not only as a coffee house, but as the “third space.” Neither the office nor home. Well, your brand is who you are. If you hurt it, people will stop thinking of you as their first choice when an opportunity comes along.

First Lady Michelle Obama is known for her generosity, her inspirational style and an ability to get things done at a large and small scale. How well is your brand known?

First Lady Michelle Obama is known for her generosity, her inspirational style and an ability to get things done at a large and small scale. How well is your brand known?

As you see, you are inseparable from your personal brand. There are things you can adjust and others you can’t. By tweaking those you can, you will strengthen others’ positive perception of you. In the end, that’s what will always open doors.

Consider signing up for our Step Up (individual) or Step Up Plus (corporations) Programs to further develop your personal brand and many other key soft skills critical for career growth. That’s what we do best.

Is flattery interfering with your career goals? This story is a wake up call!

If flattery can get a millionaire man to completely change his mind about who he funds for president, what can it do to women in the workplace?

I literally stopped in my tracks. I was out for my morning walk listening to one of my favorite podcasts, This American Life. The episode was called Get Your Money’s Worth and part of it was dedicated to the story of Doug Deason, a Dallas millionaire and his father Darwin Deason, a billionaire. It was about their search for a Republican candidate to support for President of the United States.

The Deasons had budgeted 2 million dollars for this election cycle. After a thorough vetting process where they met with each candidate, they first endorsed Rick Perry and then Ted Cruz. They had such dislike for Donald Trump that the thought of vetting him didn’t cross their minds.

Even when you know someone is using flattery to get something, it's hard to resist its allure.

Even when you know someone is using flattery to get something, it’s hard to resist its allure.

But when faced with the reality that Donald Trump would become the Republican nominee, Doug and his dad set up a meeting with him. Doug prepared a list of questions for Trump (similar to the ones he’d been asking all the other candidates before he decided who to support.) Only that, when he met with Trump, he didn’t get a chance to ask much. Why? Because Trump used flattery to win over him and his dad. Just like that. With plain, old flattery.

This is part of the transcript of Doug’s comment to Zoe Chace, the podcast’s producer and reporter right after the Deasons met Trump: “…he kept complimenting Dad on me, (…), ‘I know how great it is to be able to turn something over to your kids, and let them run it, and let them do it.’ Which, obviously, is what I do. So it was nice to be complimented, right?”

They walked out of that meeting believing that Donald Trump was nice. That he had their same mindset. He thought like a businessman. Forget all the reasons for which the Deasons had decided to never even vet him. A brief meeting peppered with the right flattery, complimenting a dad on his son, was enough to shift the destination of millions of dollars. Because money begets money. And when a couple of billionaires bet on one candidate, many others tend to follow. Which is exactly what happened.

Way too often women are happy with being told they are doing a great job. But is that enough?

Way too often women are happy with being told they are doing a great job. But is that enough?

The story stopped me in my tracks because I had a long-held belief that men were less susceptible to flattery than women. But they are not. And in fact, an amazing study of 451 CEOs (which we know are mostly men) showed that high levels of flattery lead to opinion conformity. Which means that CEOs “become over-confident in their strategic decisions and in their ability to correct performance problems with the current strategy.”

The study revealed that CEOs subject to flattery were more likely to believe they were better leaders. But this was not confirmed by the firm’s performance data. The authors of the study said that firms with flattered CEOs were less likely to change strategy when performance dropped.

What’s most disturbing is that studies have shown that even when you consciously know that the flattery is BS (as most CEOs surely do,) the subconscious impact remains.

So, if this can happen to a CEO, someone who is trained and experience in the art of identifying BS, where does it leave you?

It’s time to ask yourself if flattery is interfering with your goals.

How about: "You look like you know exactly where you are going!"

How about: “You look like you know exactly where you are going!”

Most people seem predisposed to flatter little girls. “You look so cute!” “What a pretty dress!” “I love your hair!” As of late, we’ve been hearing more and more about the effects of praising girl’s appearance and boy’s achievements or behavior. But the truth is that we all grew up appreciating flattery and putting a lot of weight and value on it.

As a matter of fact, we are now in a constant state of pursuing flattery. Think about how you feel when you post a picture on social media and receive only a few likes. Your ego takes a nosedive, doesn’t it? Well, it maybe time to stop with the selfies for a minute and reflect on how seeking and receiving flattery might be getting in the way of what you really want. Primarily at work.

Here are some comments from clients and colleagues (who will remain anonymous) to help me make this point.

“My boss told me he couldn’t have finished the project without me.”

“My supervisor was incredibly impressed with how well I manage the company’s external relationships. Everybody knows me when I walk in the room and she finally saw that. She told me, ‘I now realize how hard you’ve worked for the organization all these years.’”

“I rolled out the Business Resource Groups in our organization two years ago and they are showing very positive results. So my boss told me I had a powerful vision and an uncanny ability to execute. Then she asked me to replicate the same model in Latin America. And this is not even my main role.”

What happened when promotion time came around? Did these women, who had received the most flattering comments from their supervisors, get their due? You guessed it. Nope. They were asked to do more for the same pay. Yet they didn’t even think to ask for more. The usual answer when I ask why, is: “Oh, I’m happy to do it.” Or “I love what I do and money is not all that matters.”

This begs the question: Are women so satisfied with being flattered that they are willing to forgo money they deserve? Is getting a great compliment enough?

Even when flattery is blatant and you the motives of the person using it are obvious, you can't avoid its subconscious effects.

Even when flattery is blatant and you the motives of the person using it are obvious, you can’t avoid its subconscious effects.

Remember: Knowing that someone is using flattery to get something from you (even when the ulterior motives are evident,) doesn’t protect you against its effect. So next time your supervisors flatter you for going above and beyond your job description, take the compliment. Enjoy it. Use it as an ego boost. And then write down exactly how you want to leverage your contribution, and the fact that it is being recognized as such, in the next salary negotiation. Or to get that stretch assignment you’ve been pining for.

And as usual, if you’d like to work on this and other key skills to help you move to your next career level, check out our Step Up and Step Up Plus programs. They have proven to work marvelously!

 

Women Dress Code Decoded, Business Casual Dos and Don’ts

When the invite for that office activity requires “Business Casual” dress code, it doesn’t mean “dress as comfy as you want.” And as much as you would love to wear your beloved 2003 oversized jeans, when it comes to business, it is important to keep things professional. Starting with your outfit.

Do not mistake, however, business casual for boring casual. This is a dress code that intends to relax the formality of a business suit and allows you to dress more comfortable, but still professional. So yes, you can wear some color, take some fashion risks, and add your own personality to your business casual outfit.

Business Casual dress code, clothes and accesories in red and white

When it comes to dress code “business casual” consider a look with vintage flare – Photo: Polyvore @veromezzini

Dos and don’ts of an often-ambiguous dress code

Do know the basics. These pieces are the bread and butter for a business casual attire, and you should always have them handy in your closet:

  • A pair of dress pants with a matching jacket. Not necessarily the same color and fabric
  • A skirt with a twin set sweater
  • A classic dress to pair with a knitted jacket
  • Chino pants with a blouse and scarf

Do add some flavor.  Mix and match with your classic, solid color staples with some floral prints pieces, stripes or polka dot blouses, scarfs and shirts.

Read about beyond the traditional executive presence definition here.

Don’t show too much skin. If you think of your company’s Sunday brunch as an opportunity to boost your self-steam by feeling a little bit sexy, well… that is neither the time nor the place. We are not talking about looking boyish, but feminine, classy and appropriate all the time.

Avoid a neckline that falls 3–3 ½ inches below your clavicle line. For skirts, they shouldn’t be shorter than 3–4 inches above your knee.

Avoid wearing tight clothes, and save those romantic transparencies for that blind date your best friend is arranging for you. Always wear medium to long shirt sleeves and leave your favorite tank top at home unless a jacket conveniently covers it.

Business Casual attire with blue pant and white jacket

Cover your tank top with a blazer or jacket. Photo: Polyvore @veromezzini

Do use denim very carefully. Before jumping into a fabulous pair of jeans, consider the people you are meeting and where the event is taking place. My advice, don’t take the risk when the dress code is business casual. Just save them for casual Fridays.

Here's a great video with more dos and don'ts for business casual dress code.

Business Casual Accessories, the “Danger Zone”

Business casual is the perfect dress code to add some color and “fab factor” to your outfit.  Accessories are the right tools to do it. When it comes to work attire, however, the line between looking cool and modern, and dressing inappropriately, is too thin. So let’s be careful.

Shoes and bags. You are not going to a barbecue, a movie, or a restaurant with friends. Then, resist the temptation to wear those trendy, enormous platform shoes you are dying for, and choose a pair of shoes, sandals or boots that are nice, fashionable but suitable for business.

Women legs wearing white skirt and red shoes- business casual dress code

Add some color to your Business Casual outfit – A great dress code to show your personality. Photo: iStock

Say yes to high heels, but wear those with a medium height, 4 inches or less. You can always marry bright color shoes with a neutral outfit and matching jewelry.

When its come to bags, prefer medium size handbags or purses. However, an oversized tote as a focal point could be great if you keep the rest of the outfit as simple as possible.

Lola Ramona Purse vintage in black and white works well with a business casual dress code

Lola Ramona Purse, perfect for a business casual dress code

Jewelry. Avoid chunky necklaces, big earrings, and high fashion accessories in general, unless they are used as a subtle accent. For example, a touch of rose gold, a nice vintage piece of jewelry or a designer watch. Quality materials and impeccable design are the number one rule when it comes to business casual attires.

And last but not least, do pay attention to hair, makeup, mani-pedi and perfume. When in doubt, rely on the “less is more” mantra. I promise you will ace your business casual attire.

Expand Your Network Effortlessly with 5 Winning Strategies

If you ask me, “expand your network” is the one answer that applies to most questions regarding career success. Why? Because as social beings we base our decisions on emotions. So, people tend to offer opportunities to those in their networks that they know and trust. Consequently, the faster you expand yours the faster you you’ll fulfill your objectives.

This is true whether you want a promotion, find a new job, get paid more for your current position, change careers, launch an innovative product, and for tons of other situations related to your career growth. So let’s get started.

Networking is how you live and work. It's not something you do "after hours."

Networking is how you live and work. It’s not something you do “after hours.”

Expand your network effortlessly

It’s a fact that many women have little or no time for networking for business. They are overstretched with a full workload, family life and personal interests. I’m not here to propose that you somehow carve some additional time to expand your network. No. What I’m going to suggest is that you network strategically and learn to make the most of every opportunity you have to create and solidify your relationships. Think about it like reading a book while on the treadmill. Are you taking extra time to sit and read? No, but you are enjoying your book while getting your workout done

1Follow your love

Last year, I walked into Tatyana, a clothing store in Lower Manhattan with designs inspired in the Pin-up girls of 1940s and 50s. I fell in love with a shoe line they carried and immediately looked it up when I got home. The shoe company was Lola Ramona, a Danish brand with a girly personality and sense of humor. I read all about the company and the brand. It aligned so well with the philosophy of the Red Shoe Movement…. I ordered a pair of shoes and then connected with the company’s CEO on Linkedin. I sent her a note where I shared my love for her shoe line and suggested that perhaps we could do something together.

To expand your network do Gitte Sandquist of Lola Ramona and Mariela Dabbah of the Red Shoe Movement did. Follow your love.

Magic happens when you follow your love and contact people you feel an alignment with. It makes it easier to expand your network organically.

A few days later Gitte Sandquist and I had a Skype call. What happened was like magic. We clicked right away and decided to partner together. And we’ve been doing some amazing things since that call almost a year ago. We finally met in person a few weeks ago and had our first joint event in Copenhagen. This is what I mean when I say “follow your love” to expand your network. Lola Ramona’s shoes spoke to me. Their mix of femininity, boldness and whimsy reflected my inner red shoe. I don’t think about this as networking for business or spending time outside my normal activities.

This is not the first time that I follow my gut and pursue an idea that may sound crazy to others. That I contact someone out of the blue to suggest that we explore doing something together.  And seven or eight times out of ten I get great results. So why not take the chance?

A few situations where you should approach people to expand your network using this rule include:

  • You hear someone present at a conference whose message resonates with you.
  • You identify a leader in your organization that you admire.
  • You read about someone doing something you’d like to do but don’t know how.
  • You are inspired by a Ted talk and realize you can help expand the idea presented by the speaker.
  • You are intrigued by some new research or article you read.

2Wherever two people eat, three people eat

Granted, this sentence may make no sense to you. It’s an almost literal translation of a popular Spanish saying used in my home when I was growing up. (Donde comen dos, comen tres.) The message was that whenever someone unexpected dropped for a meal, there was always enough food to share with that person. I offer this saying to you as an invitation to expand your network through a generosity of spirit.

Share coffee with more than one person at a time to expand your network effortlessly.

Share coffee with more than one person at a time to expand your network effortlessly.

If you plan on having lunch with one person from the office, deliberately think who else you could invite to join you. Who would you like to get to know a little bit better? Who is doing something interesting, different? Who could you help feel more welcomed in your organization? Make it a rule that you eat with at least three people twice a week and you’ll see how your network expands effortlessly.

3Time well your comings and goings

Most people have a routine. They come around the same time, take breaks and lunch about the same time and if they use the gym facilities at the office, they also tend to do it on a certain schedule. So why not time your routine to coincide with people you’d like to get to know better? Nobody said that networking implies spending one hour with someone over drinks. That’s nice, and you can develop good, lasting relationships when people put their guards down.

There are many opportunities throughout the day when you can connect with others as you all move around and take breaks. Small talk is the glue that helps build relationships and expand your network organically.

There are many opportunities throughout the day when you can connect with others as you all move around and take breaks. Small talk is the glue that helps build relationships and expand your network organically.

But brief, inane chitchat is the very basis of human connection. Things like cheer each other during a challenging exercise routine or laughing under a shared umbrella can be as bonding. So, don’t go on the elevator alone and most definitely, don’t sit at lunch by yourself if there are tables occupied by other people. Always choose the most crowded table at your company’s cafeteria to set down your lunch.

4Visit others

I know you think you have so much to do and so little time. But guess what? Working hard is only the first step to get to the next level. So first, breathe. Remember that networking is an integral part of any job description. (Even when it’s the unwritten part.) The better you know your colleagues, the better you work with them. Now, leave that pile of work on your desk and take your coffee cup to the next- door cubicle. Ask your neighbor about their day, their family, their new yoga practice. Show genuine interest on the people you work with, and with those you would like to work with. Because to obtain greater opportunities you must expand your network way beyond your current colleagues and bosses.

5Resurrect the old art of a face to face conversation

Forget emailing and texting to resolve some important issues. Arrange to meet people face to face for a few minutes. It will make wonders to help you expand your network and resolve any conflicts quickly.

Forget emailing and texting to resolve some important issues. Arrange to meet people face to face for a few minutes. It will make wonders to help you expand your network and resolve any conflicts quickly.

Call me old-fashion but nothing beats a face-to-face conversation for cementing relationships. Forget email, texting or Whatsapping. Emoticons aside, nothing comes even close. Not even the avatar that looks like you. (And I have one of those!)

If you want to seriously increase your contact base, find occasions to meet in person to discuss projects you’re working on together. Even when these issues could be resolved via email, make a decision to see the person for ten minutes. You’ll be surprised how productive a ten minute in-person meeting can be and how many more ideas you both come up with.

I mentioned earlier that magic happened when Gitte of Lola Ramona and I met on Skype that first time. But you know what? A lot more magic happened when we met in person and spent a few hours over several days understanding each other’s motivations, individual purposes and business goals. I’m going to make a wild guess and predict the same will happen to you if you take the time to turn an email exchange into a face-to-face encounter.

 

 

After connecting via Linkedin with Lola Ramona's CEO, not only did we start working together but we had our first event in Copenhagen together!

After connecting via Linkedin with Lola Ramona’s CEO, not only did we start working together but we had our first event in Copenhagen together!

All the secrets in the world to expand your network won’t make a difference to you if you keep thinking networking is something you do above and beyond living and working. Networking is how you live and work. Do you do it alone? Or do you build relationships along the way?

And if you’re really ready to expand your network, consider signing up for the Step Up Program where a community of women  help each other succeed professionally!